diff --git a/.gitignore b/.gitignore
index a0aa6e66fc..a4673554d3 100644
--- a/.gitignore
+++ b/.gitignore
@@ -3,6 +3,7 @@
 resources/test/cpython
 docs/
 mkdocs.yml
+.overrides
 
 ###
 # Rust.gitignore
diff --git a/mkdocs.template.yml b/mkdocs.template.yml
index fb466206c0..d73d5b6205 100644
--- a/mkdocs.template.yml
+++ b/mkdocs.template.yml
@@ -23,6 +23,7 @@ theme:
       toggle:
         icon: material/weather-night
         name: Switch to light mode
+  custom_dir: .overrides
 repo_url: https://github.com/charliermarsh/ruff
 repo_name: ruff
 site_author: charliermarsh
diff --git a/scripts/generate_mkdocs.py b/scripts/generate_mkdocs.py
index b303e72519..b100b0dcd3 100644
--- a/scripts/generate_mkdocs.py
+++ b/scripts/generate_mkdocs.py
@@ -19,6 +19,11 @@ DOCUMENTATION_LINK: str = (
     "This README is also available as [documentation](https://beta.ruff.rs/docs/)."
 )
 
+FATHOM_SCRIPT: str = (
+    '<script src="https://cdn.usefathom.com/script.js" data-site="DUAEBFLB" defer>'
+    "</script>"
+)
+
 
 def main() -> None:
     """Generate an MkDocs-compatible `docs` and `mkdocs.yml`."""
@@ -34,7 +39,7 @@ def main() -> None:
     Path("docs").mkdir(parents=True, exist_ok=True)
 
     # Split the README.md into sections.
-    for (title, filename) in SECTIONS:
+    for title, filename in SECTIONS:
         with Path(f"docs/{filename}").open("w+") as f:
             block = content.split(f"<!-- Begin section: {title} -->")
             if len(block) != 2:
@@ -64,6 +69,11 @@ def main() -> None:
         {"FAQ": "faq.md"},
         {"Contributing": "contributing.md"},
     ]
+    config["extra"] = {"analytics": {"provider": "fathom"}}
+
+    Path(".overrides/partials/integrations/analytics").mkdir(parents=True, exist_ok=True)
+    with Path(".overrides/partials/integrations/analytics/fathom.html").open("w+") as fp:
+        fp.write(FATHOM_SCRIPT)
 
     with Path("mkdocs.yml").open("w+") as fp:
         yaml.safe_dump(config, fp)