diff --git a/crates/uv-distribution-types/src/installed.rs b/crates/uv-distribution-types/src/installed.rs
index 4c291013c..9024d3d21 100644
--- a/crates/uv-distribution-types/src/installed.rs
+++ b/crates/uv-distribution-types/src/installed.rs
@@ -19,7 +19,8 @@ use uv_pypi_types::{DirectUrl, MetadataError};
 use uv_redacted::DisplaySafeUrl;
 
 use crate::{
-    BuildInfo, DistributionMetadata, InstalledMetadata, InstalledVersion, Name, VersionOrUrlRef,
+    BuildInfo, DistributionMetadata, InstalledMetadata, InstalledVersion, Name, VariantsJson,
+    VersionOrUrlRef,
 };
 
 #[derive(Error, Debug)]
@@ -484,6 +485,19 @@ impl InstalledDist {
         }
     }
 
+    /// Read the `variant.json` file of the distribution, if it exists.
+    pub fn read_variant_json(&self) -> Result<Option<VariantsJson>, InstalledDistError> {
+        let path = self.install_path().join("variant.json");
+        let file = match fs_err::File::open(&path) {
+            Ok(file) => file,
+            Err(err) if err.kind() == std::io::ErrorKind::NotFound => return Ok(None),
+            Err(err) => return Err(err.into()),
+        };
+        let variants_json =
+            serde_json::from_reader::<BufReader<fs_err::File>, VariantsJson>(BufReader::new(file))?;
+        Ok(Some(variants_json))
+    }
+
     /// Return the supported wheel tags for the distribution from the `WHEEL` file, if available.
     pub fn read_tags(&self) -> Result<Option<&ExpandedTags>, InstalledDistError> {
         if let Some(tags) = self.tags_cache.get() {
diff --git a/crates/uv-distribution-types/src/variant_json.rs b/crates/uv-distribution-types/src/variant_json.rs
index c19cf78a6..ab5b10bfb 100644
--- a/crates/uv-distribution-types/src/variant_json.rs
+++ b/crates/uv-distribution-types/src/variant_json.rs
@@ -1,18 +1,38 @@
+use rustc_hash::FxHashMap;
 use std::{fmt::Display, str::FromStr};
 use uv_normalize::{InvalidNameError, PackageName};
 use uv_pep440::{Version, VersionParseError};
 
 #[derive(Debug, thiserror::Error)]
 pub enum VariantsJsonError {
-    #[error("Invalid variants.json filename")]
+    #[error("Invalid `variants.json` filename")]
     InvalidFilename,
-    #[error("Invalid variants.json package name: {0}")]
+    #[error("Invalid `variants.json` package name: {0}")]
     InvalidName(#[from] InvalidNameError),
-    #[error("Invalid variants.json version: {0}")]
+    #[error("Invalid `variants.json` version: {0}")]
     InvalidVersion(#[from] VersionParseError),
 }
 
 /// A `<name>-<version>-variants.json` file.
+#[derive(Debug, Clone, serde::Deserialize)]
+pub struct VariantsJson {
+    variants: FxHashMap<String, serde_json::Value>,
+}
+
+impl VariantsJson {
+    /// Returns the label for the current variant.
+    pub fn label(&self) -> Option<&str> {
+        let mut keys = self.variants.keys();
+        let label = keys.next()?;
+        if keys.next().is_some() {
+            None
+        } else {
+            Some(label)
+        }
+    }
+}
+
+/// A `<name>-<version>-variants.json` filename.
 #[derive(
     Debug,
     Clone,
diff --git a/crates/uv/src/commands/pip/list.rs b/crates/uv/src/commands/pip/list.rs
index 5287c1672..fe1ebfb36 100644
--- a/crates/uv/src/commands/pip/list.rs
+++ b/crates/uv/src/commands/pip/list.rs
@@ -19,6 +19,7 @@ use uv_configuration::{Concurrency, IndexStrategy, KeyringProviderType};
 use uv_distribution_filename::DistFilename;
 use uv_distribution_types::{
     Diagnostic, IndexCapabilities, IndexLocations, InstalledDist, Name, RequiresPython,
+    VariantsJson,
 };
 use uv_fs::Simplified;
 use uv_installer::SitePackages;
@@ -166,6 +167,13 @@ pub(crate) async fn pip_list(
                 .map(|dist| Entry {
                     name: dist.name().clone(),
                     version: dist.version().clone(),
+                    variant: dist
+                        .read_variant_json()
+                        .ok()
+                        .flatten()
+                        .as_ref()
+                        .and_then(VariantsJson::label)
+                        .map(ToString::to_string),
                     latest_version: latest
                         .get(dist.name())
                         .and_then(|filename| filename.as_ref())
@@ -204,6 +212,28 @@ pub(crate) async fn pip_list(
                 },
             ];
 
+            // Variant column is only displayed if at least one package has a variant.
+            let variants = results
+                .iter()
+                .map(|dist| {
+                    dist.read_variant_json()
+                        .ok()
+                        .flatten()
+                        .as_ref()
+                        .and_then(VariantsJson::label)
+                        .map(ToString::to_string)
+                })
+                .collect_vec();
+            if variants.iter().any(Option::is_some) {
+                columns.push(Column {
+                    header: String::from("Variant"),
+                    rows: variants
+                        .into_iter()
+                        .map(std::option::Option::unwrap_or_default)
+                        .collect_vec(),
+                });
+            }
+
             // The latest version and type are only displayed if outdated.
             if outdated {
                 columns.push(Column {
@@ -330,6 +360,8 @@ struct Entry {
     name: PackageName,
     version: Version,
     #[serde(skip_serializing_if = "Option::is_none")]
+    variant: Option<String>,
+    #[serde(skip_serializing_if = "Option::is_none")]
     latest_version: Option<Version>,
     #[serde(skip_serializing_if = "Option::is_none")]
     latest_filetype: Option<FileType>,