Update README.md (#5873)
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@ -30,10 +30,10 @@ Here's what makes Plausible a great Google Analytics alternative and why we're t
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- **Lightweight**: Plausible Analytics works by loading a script on your website, like Google Analytics. Our script is [small](https://plausible.io/lightweight-web-analytics), making your website quicker to load. You can also send events directly to our [events API](https://plausible.io/docs/events-api).
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- **Email or Slack reports**: Keep an eye on your traffic with weekly and/or monthly email or Slack reports. You can also get traffic spike notifications.
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- **Invite team members and share stats**: You have the option to be transparent and open your web analytics to everyone. Your website stats are private by default but you can choose to make them public so anyone with your custom link can view them. You can [invite team members](https://plausible.io/docs/users-roles) and assign user roles too.
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- **Define key goals and track conversions**: Create custom events with custom dimensions to track conversions and attribution to understand and identify the trends that matter. Track ecommerce revenue, outbound link clicks, file downloads and 404 error pages. Increase conversions using funnel analysis.
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- **Define key goals and track conversions**: Create custom events with custom dimensions to track conversions and attribution to understand and identify the trends that matter. Track ecommerce revenue, outbound link clicks, form completions, file downloads and 404 error pages. Increase conversions using funnel analysis.
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- **Search keywords**: Integrate your dashboard with Google Search Console to get the most accurate reporting on your search keywords.
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- **SPA support**: Plausible is built with modern web frameworks in mind and it works automatically with any pushState based router on the frontend. We also support frameworks that use the URL hash for routing. See [our documentation](https://plausible.io/docs/hash-based-routing).
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- **Smooth transition from Google Analytics**: There's a realtime dashboard, entry pages report and integration with Search Console. You can track your paid campaigns and conversions. You can invite team members. You can even [import your historical Google Analytics stats](https://plausible.io/docs/google-analytics-import). Learn how to [get the most out of your Plausible experience](https://plausible.io/docs/your-plausible-experience) and join thousands who have already migrated from Google Analytics.
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- **Smooth transition from Google Analytics**: There's a realtime dashboard, entry pages report and integration with Search Console. You can track your paid campaigns and conversions. You can invite team members. You can even [import your historical Google Analytics stats](https://plausible.io/docs/google-analytics-import) and there's [a Google Tag Manager template](https://plausible.io/gtm-template) too. Learn how to [get the most out of your Plausible experience](https://plausible.io/docs/your-plausible-experience) and join thousands who have already migrated from Google Analytics.
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Interested to learn more? [Read more on our website](https://plausible.io), learn more about the team and the goals of the project on [our about page](https://plausible.io/about) or explore [the documentation](https://plausible.io/docs).
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@ -63,10 +63,10 @@ Plausible is [open source web analytics](https://plausible.io/open-source-websit
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| ------------- | ------------- | ------------- |
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| **Infrastructure management** | Easy and convenient. It takes 2 minutes to start counting your stats with a worldwide CDN, high availability, backups, security and maintenance all done for you by us. We manage everything so you don’t have to worry about anything and can focus on your stats. | You do it all yourself. You need to get a server and you need to manage your infrastructure. You are responsible for installation, maintenance, upgrades, server capacity, uptime, backup, security, stability, consistency, loading time and so on.|
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| **Release schedule** | Continuously developed and improved with new features and updates multiple times per week. | [It's a long term release](https://plausible.io/blog/building-open-source) published twice per year so latest features and improvements won't be immediately available.|
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| **Premium features** | All features available as listed in [our pricing plans](https://plausible.io/#pricing). | Premium features (marketing funnels, ecommerce revenue goals and sites API) are not available in order to help support [the project's long-term sustainability](https://plausible.io/blog/community-edition).|
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| **Premium features** | All features available as listed in [our pricing plans](https://plausible.io/#pricing). | Premium features (marketing funnels, ecommerce revenue goals, SSO and sites API) are not available in order to help support [the project's long-term sustainability](https://plausible.io/blog/community-edition).|
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| **Bot filtering** | Advanced bot filtering for more accurate stats. Our algorithm detects and excludes non-human traffic patterns. We also exclude known bots by the User-Agent header and filter out traffic from data centers and referrer spam domains. We exclude ~32K data center IP ranges (i.e. a lot of bot IP addresses) by default. | Basic bot filtering that targets the most common non-human traffic based on the User-Agent header and referrer spam domains.|
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| **Server location** | All visitor data is exclusively processed on EU-owned cloud infrastructure. We keep your site data on a secure, encrypted and green energy powered server in Germany. This ensures that your site data is protected by the strict European Union data privacy laws and ensures compliance with GDPR. Your website data never leaves the EU. | You have full control and can host your instance on any server in any country that you wish. Host it on a server in your basement or host it with any cloud provider wherever you want, even those that are not GDPR compliant.|
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| **Data portability** | You see all your site stats and metrics on our modern-looking, simple to use and fast loading dashboard. You can only see the stats aggregated in the dashboard. You can download the stats using the [CSV export](https://plausible.io/docs/export-stats), [stats API](https://plausible.io/docs/stats-api) or the [Looker Studio Connector](https://plausible.io/docs/looker-studio). | Do you want access to the raw data? Self-hosting gives you that option. You can take the data directly from the ClickHouse database. |
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| **Data portability** | You see all your site stats and metrics on our modern-looking, simple to use and fast loading dashboard. You can only see the stats aggregated in the dashboard. You can download the stats using the [CSV export](https://plausible.io/docs/export-stats), [stats API](https://plausible.io/docs/stats-api) or the [Looker Studio Connector](https://plausible.io/docs/looker-studio). | Do you want access to the raw data? Self-hosting gives you that option. You can take the data directly from the ClickHouse database. The Looker Studio Connector is not available. |
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| **Premium support** | Real support delivered by real human beings who build and maintain Plausible. | Premium support is not included. CE is community supported only.|
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| **Costs** | There's a cost associated with providing an analytics service so we charge a subscription fee. We choose the subscription business model rather than the business model of surveillance capitalism. Your money funds further development of Plausible. | You need to pay for your server, CDN, backups and whatever other cost there is associated with running the infrastructure. You never have to pay any fees to us. Your money goes to 3rd party companies with no connection to us.|
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