diff --git a/CHANGELOG.md b/CHANGELOG.md
index 4a35de82a2..eee1c4a618 100644
--- a/CHANGELOG.md
+++ b/CHANGELOG.md
@@ -6,6 +6,8 @@ All notable changes to this project will be documented in this file.
 
 ### Added
 
+- A visitor percentage breakdown is now shown on all reports, both on the dashboard and in the detailed breakdown
+
 ### Removed
 
 ### Changed
diff --git a/assets/css/app.css b/assets/css/app.css
index a3460f3b63..71879d553e 100644
--- a/assets/css/app.css
+++ b/assets/css/app.css
@@ -90,6 +90,7 @@
   --color-gray-950: var(--color-zinc-950);
 
   /* Custom gray shades from config (override some zinc values) */
+  --color-gray-75: rgb(247 247 248);
   --color-gray-150: rgb(236 236 238);
   --color-gray-750: rgb(50 50 54);
   --color-gray-825: rgb(35 35 38);
@@ -294,16 +295,12 @@ blockquote {
   display: inline;
 }
 
-.table-striped tbody tr:nth-child(odd) {
-  background-color: var(--color-gray-100);
+.table-striped tbody tr:nth-child(odd) td {
+  background-color: var(--color-gray-75);
 }
 
-.dark .table-striped tbody tr:nth-child(odd) {
-  background-color: var(--color-gray-800);
-}
-
-.dark .table-striped tbody tr:nth-child(even) {
-  background-color: var(--color-gray-900);
+.dark .table-striped tbody tr:nth-child(odd) td {
+  background-color: var(--color-gray-850);
 }
 
 .fade-enter {
diff --git a/assets/css/modal.css b/assets/css/modal.css
index 500ffab9a0..365c0f5a30 100644
--- a/assets/css/modal.css
+++ b/assets/css/modal.css
@@ -32,33 +32,6 @@
   overflow: auto;
 }
 
-.modal__container {
-  background-color: #fff;
-  padding: 1rem 2rem;
-  border-radius: 4px;
-  margin: 50px auto;
-  box-sizing: border-box;
-  min-height: 509px;
-  transition: height 200ms ease-in;
-}
-
-.modal__close {
-  position: fixed;
-  color: #b8c2cc;
-  font-size: 48px;
-  font-weight: bold;
-  top: 12px;
-  right: 24px;
-}
-
-.modal__close::before {
-  content: '\2715';
-}
-
-.modal__content {
-  margin-bottom: 2rem;
-}
-
 @keyframes mm-fade-in {
   from {
     opacity: 0;
diff --git a/assets/js/dashboard/components/search-input.tsx b/assets/js/dashboard/components/search-input.tsx
index 68dc848ada..a9a739ade1 100644
--- a/assets/js/dashboard/components/search-input.tsx
+++ b/assets/js/dashboard/components/search-input.tsx
@@ -66,7 +66,7 @@ export const SearchInput = ({
         type="text"
         placeholder={isFocused ? placeholderFocused : placeholderUnfocused}
         className={classNames(
-          'dark:text-gray-100 block border-gray-300 dark:border-gray-750 rounded-md dark:bg-gray-750 w-48 dark:placeholder:text-gray-400 focus:outline-none focus:ring-3 focus:ring-indigo-500/20 dark:focus:ring-indigo-500/25 focus:border-indigo-500',
+          'text-sm dark:text-gray-100 block border-gray-300 dark:border-gray-750 rounded-md dark:bg-gray-750 max-w-64 w-full dark:placeholder:text-gray-400 focus:outline-none focus:ring-3 focus:ring-indigo-500/20 dark:focus:ring-indigo-500/25 focus:border-indigo-500',
           className
         )}
         onChange={debouncedOnSearchInputChange}
diff --git a/assets/js/dashboard/components/sort-button.tsx b/assets/js/dashboard/components/sort-button.tsx
index eaf5561933..3ca98b298c 100644
--- a/assets/js/dashboard/components/sort-button.tsx
+++ b/assets/js/dashboard/components/sort-button.tsx
@@ -15,14 +15,18 @@ export const SortButton = ({
   return (
     <button
       onClick={toggleSort}
-      className={classNames('group', 'hover:underline', 'relative')}
+      className={classNames(
+        'group',
+        'hover:text-gray-700 dark:hover:text-gray-200 transition-colors duration-100',
+        'relative'
+      )}
     >
       {children}
       <span
         title={next.hint}
         className={classNames(
           'absolute',
-          'rounded inline-block h-4 w-4',
+          'rounded inline-block size-4',
           'ml-1',
           {
             [SortDirection.asc]: 'rotate-180',
@@ -30,9 +34,8 @@ export const SortButton = ({
           }[sortDirection ?? next.direction],
           !sortDirection && 'opacity-0',
           !sortDirection && 'group-hover:opacity-100',
-          sortDirection &&
-            'group-hover:bg-gray-100 dark:group-hover:bg-gray-900',
-          'transition'
+          'group-hover:bg-gray-100 dark:group-hover:bg-gray-900',
+          'transition-all duration-100'
         )}
       >
         ↓
diff --git a/assets/js/dashboard/components/table.tsx b/assets/js/dashboard/components/table.tsx
index 01b8f52de3..b8d553609d 100644
--- a/assets/js/dashboard/components/table.tsx
+++ b/assets/js/dashboard/components/table.tsx
@@ -21,7 +21,7 @@ export type ColumnConfiguraton<T extends Record<string, unknown>> = {
   /**
    * Function used to transform the value found at item[key] for the cell. Superseded by renderItem if present. @example 1120 => "1.1k"
    */
-  renderValue?: (item: T) => ReactNode
+  renderValue?: (item: T, isRowHovered?: boolean) => ReactNode
   /** Function used to create richer cells */
   renderItem?: (item: T) => ReactNode
 }
@@ -38,7 +38,7 @@ export const TableHeaderCell = ({
   return (
     <th
       className={classNames(
-        'p-2 text-xs font-bold text-gray-500 dark:text-gray-400 tracking-wide',
+        'p-2 text-xs font-semibold text-gray-500 dark:text-gray-400',
         className
       )}
       align={align}
@@ -58,7 +58,13 @@ export const TableCell = ({
   align?: 'left' | 'right'
 }) => {
   return (
-    <td className={classNames('p-2 font-medium', className)} align={align}>
+    <td
+      className={classNames(
+        'p-2 font-medium first:rounded-s-sm last:rounded-e-sm',
+        className
+      )}
+      align={align}
+    >
       {children}
     </td>
   )
@@ -68,15 +74,42 @@ export const ItemRow = <T extends Record<string, string | number | ReactNode>>({
   rowIndex,
   pageIndex,
   item,
-  columns
+  columns,
+  tappedRowName,
+  onRowTap
 }: {
   rowIndex: number
   pageIndex?: number
   item: T
   columns: ColumnConfiguraton<T>[]
+  tappedRowName?: string | null
+  onRowTap?: (rowName: string | null) => void
 }) => {
+  const [isHovered, setIsHovered] = React.useState(false)
+
+  const rowName = (item as unknown as { name: string }).name
+  const isTapped = tappedRowName === rowName
+  const isRowActive = isHovered || isTapped
+
+  const handleRowClick = (e: React.MouseEvent) => {
+    if (window.innerWidth < 768 && !(e.target as HTMLElement).closest('a')) {
+      if (onRowTap) {
+        if (isTapped) {
+          onRowTap(null)
+        } else {
+          onRowTap(rowName)
+        }
+      }
+    }
+  }
+
   return (
-    <tr className="text-sm dark:text-gray-200">
+    <tr
+      className="group text-sm dark:text-gray-200 md:cursor-default cursor-pointer"
+      onMouseEnter={() => setIsHovered(true)}
+      onMouseLeave={() => setIsHovered(false)}
+      onClick={handleRowClick}
+    >
       {columns.map(({ key, width, align, renderValue, renderItem }) => (
         <TableCell
           key={`${(pageIndex ?? null) === null ? '' : `page_${pageIndex}_`}row_${rowIndex}_${String(key)}`}
@@ -86,7 +119,7 @@ export const ItemRow = <T extends Record<string, string | number | ReactNode>>({
           {renderItem
             ? renderItem(item)
             : renderValue
-              ? renderValue(item)
+              ? renderValue(item, isRowActive)
               : (item[key] ?? '')}
         </TableCell>
       ))}
@@ -101,6 +134,8 @@ export const Table = <T extends Record<string, string | number | ReactNode>>({
   columns: ColumnConfiguraton<T>[]
   data: T[] | { pages: T[][] }
 }) => {
+  const [tappedRowName, setTappedRowName] = React.useState<string | null>(null)
+
   const renderColumnLabel = (column: ColumnConfiguraton<T>) => {
     if (column.metricWarning) {
       return (
@@ -125,13 +160,13 @@ export const Table = <T extends Record<string, string | number | ReactNode>>({
   }
 
   return (
-    <table className="w-max overflow-x-auto md:w-full table-striped table-fixed">
-      <thead>
-        <tr className="text-xs font-bold text-gray-500 dark:text-gray-400">
+    <table className="border-collapse table-striped table-fixed w-max min-w-full">
+      <thead className="sticky top-0 bg-white dark:bg-gray-900 z-10">
+        <tr className="text-xs font-semibold text-gray-500 dark:text-gray-400">
           {columns.map((column) => (
             <TableHeaderCell
               key={`header_${String(column.key)}`}
-              className={classNames('p-2 tracking-wide', column.width)}
+              className={classNames('p-2', column.width)}
               align={column.align}
             >
               {column.onSort ? (
@@ -156,6 +191,8 @@ export const Table = <T extends Record<string, string | number | ReactNode>>({
                 columns={columns}
                 rowIndex={rowIndex}
                 key={rowIndex}
+                tappedRowName={tappedRowName}
+                onRowTap={setTappedRowName}
               />
             ))
           : data.pages.map((page, pageIndex) =>
@@ -166,6 +203,8 @@ export const Table = <T extends Record<string, string | number | ReactNode>>({
                   rowIndex={rowIndex}
                   pageIndex={pageIndex}
                   key={`page_${pageIndex}_row_${rowIndex}`}
+                  tappedRowName={tappedRowName}
+                  onRowTap={setTappedRowName}
                 />
               ))
             )}
diff --git a/assets/js/dashboard/components/tabs.tsx b/assets/js/dashboard/components/tabs.tsx
index 241159fd78..cc33f7290c 100644
--- a/assets/js/dashboard/components/tabs.tsx
+++ b/assets/js/dashboard/components/tabs.tsx
@@ -160,7 +160,7 @@ const Items = ({
           <SearchInput
             searchRef={searchRef}
             placeholderUnfocused="Press / to search"
-            className="ml-auto w-full py-1 text-sm"
+            className="ml-auto w-full py-1"
             onSearch={handleSearchInput}
           />
         </div>
diff --git a/assets/js/dashboard/nav-menu/segments/searchable-segments-section.tsx b/assets/js/dashboard/nav-menu/segments/searchable-segments-section.tsx
index ce5aea8b2b..fbbaaf2168 100644
--- a/assets/js/dashboard/nav-menu/segments/searchable-segments-section.tsx
+++ b/assets/js/dashboard/nav-menu/segments/searchable-segments-section.tsx
@@ -84,7 +84,7 @@ export const SearchableSegmentsSection = ({
           <SearchInput
             searchRef={searchRef}
             placeholderUnfocused="Press / to search"
-            className="ml-auto w-full py-1 text-sm"
+            className="ml-auto w-full py-1"
             onSearch={handleSearchInput}
           />
         )}
diff --git a/assets/js/dashboard/nav-menu/top-bar.test.tsx b/assets/js/dashboard/nav-menu/top-bar.test.tsx
index 7756864e2b..d2a1d645d7 100644
--- a/assets/js/dashboard/nav-menu/top-bar.test.tsx
+++ b/assets/js/dashboard/nav-menu/top-bar.test.tsx
@@ -92,7 +92,7 @@ test('user can open and close filters dropdown', async () => {
     'Location',
     'Screen size',
     'Browser',
-    'Operating System',
+    'Operating system',
     'Goal'
   ])
   await userEvent.click(toggleFilters)
diff --git a/assets/js/dashboard/stats/bar.js b/assets/js/dashboard/stats/bar.js
index 5aab0a2c1e..e46c924c35 100644
--- a/assets/js/dashboard/stats/bar.js
+++ b/assets/js/dashboard/stats/bar.js
@@ -26,7 +26,7 @@ export default function Bar({
   return (
     <div className="w-full h-full relative" style={style}>
       <div
-        className={`absolute top-0 left-0 h-full rounded-sm transition-colors duration-150 ${bg || ''}`}
+        className={`absolute top-0 left-0 h-full rounded-sm ${bg || ''}`}
         style={{ width: `${width}%` }}
       ></div>
       {children}
diff --git a/assets/js/dashboard/stats/behaviours/conversions.js b/assets/js/dashboard/stats/behaviours/conversions.js
index 4f31a29631..72111eeab9 100644
--- a/assets/js/dashboard/stats/behaviours/conversions.js
+++ b/assets/js/dashboard/stats/behaviours/conversions.js
@@ -54,7 +54,7 @@ export default function Conversions({ afterFetchData, onGoalFilterClick }) {
         path: conversionsRoute.path,
         search: (search) => search
       }}
-      color="bg-red-50 group-hover:bg-red-100"
+      color="bg-red-50 group-hover/row:bg-red-100"
       colMinWidth={90}
     />
   )
diff --git a/assets/js/dashboard/stats/behaviours/goal-conversions.js b/assets/js/dashboard/stats/behaviours/goal-conversions.js
index dcbfc4c439..e83c7fb19a 100644
--- a/assets/js/dashboard/stats/behaviours/goal-conversions.js
+++ b/assets/js/dashboard/stats/behaviours/goal-conversions.js
@@ -93,7 +93,6 @@ function SpecialPropBreakdown({ prop, afterFetchData }) {
         search: (search) => search
       }}
       getExternalLinkUrl={getExternalLinkUrlFactory()}
-      maybeHideDetails={true}
       color="bg-red-50"
       colMinWidth={90}
     />
diff --git a/assets/js/dashboard/stats/behaviours/index.js b/assets/js/dashboard/stats/behaviours/index.js
index e2a5880b08..b0638d1826 100644
--- a/assets/js/dashboard/stats/behaviours/index.js
+++ b/assets/js/dashboard/stats/behaviours/index.js
@@ -31,8 +31,8 @@ export const PROPS = 'props'
 export const FUNNELS = 'funnels'
 
 export const sectionTitles = {
-  [CONVERSIONS]: 'Goal Conversions',
-  [PROPS]: 'Custom Properties',
+  [CONVERSIONS]: 'Goal conversions',
+  [PROPS]: 'Custom properties',
   [FUNNELS]: 'Funnels'
 }
 
diff --git a/assets/js/dashboard/stats/behaviours/props.js b/assets/js/dashboard/stats/behaviours/props.js
index 8b20f305d8..d02cfb21c0 100644
--- a/assets/js/dashboard/stats/behaviours/props.js
+++ b/assets/js/dashboard/stats/behaviours/props.js
@@ -137,8 +137,7 @@ export default function Properties({ afterFetchData }) {
           params: { propKey },
           search: (search) => search
         }}
-        maybeHideDetails={true}
-        color="bg-red-50 group-hover:bg-red-100"
+        color="bg-red-50 group-hover/row:bg-red-100"
         colMinWidth={90}
       />
     )
diff --git a/assets/js/dashboard/stats/devices/index.js b/assets/js/dashboard/stats/devices/index.js
index d9a05d0a0f..14e8196af4 100644
--- a/assets/js/dashboard/stats/devices/index.js
+++ b/assets/js/dashboard/stats/devices/index.js
@@ -76,8 +76,9 @@ function Browsers({ afterFetchData }) {
   function chooseMetrics() {
     return [
       metrics.createVisitors({ meta: { plot: true } }),
-      hasConversionGoalFilter(query) && metrics.createConversionRate(),
-      !hasConversionGoalFilter(query) && metrics.createPercentage()
+      !hasConversionGoalFilter(query) &&
+        metrics.createPercentage({ meta: { showOnHover: true } }),
+      hasConversionGoalFilter(query) && metrics.createConversionRate()
     ].filter((metric) => !!metric)
   }
 
@@ -121,8 +122,9 @@ function BrowserVersions({ afterFetchData }) {
   function chooseMetrics() {
     return [
       metrics.createVisitors({ meta: { plot: true } }),
-      hasConversionGoalFilter(query) && metrics.createConversionRate(),
-      !hasConversionGoalFilter(query) && metrics.createPercentage()
+      !hasConversionGoalFilter(query) &&
+        metrics.createPercentage({ meta: { showOnHover: true } }),
+      hasConversionGoalFilter(query) && metrics.createConversionRate()
     ].filter((metric) => !!metric)
   }
 
@@ -187,9 +189,11 @@ function OperatingSystems({ afterFetchData }) {
   function chooseMetrics() {
     return [
       metrics.createVisitors({ meta: { plot: true } }),
-      hasConversionGoalFilter(query) && metrics.createConversionRate(),
       !hasConversionGoalFilter(query) &&
-        metrics.createPercentage({ meta: { hiddenonMobile: true } })
+        metrics.createPercentage({
+          meta: { showOnHover: true, hiddenOnMobile: true }
+        }),
+      hasConversionGoalFilter(query) && metrics.createConversionRate()
     ].filter((metric) => !!metric)
   }
 
@@ -238,8 +242,9 @@ function OperatingSystemVersions({ afterFetchData }) {
   function chooseMetrics() {
     return [
       metrics.createVisitors({ meta: { plot: true } }),
-      hasConversionGoalFilter(query) && metrics.createConversionRate(),
-      !hasConversionGoalFilter(query) && metrics.createPercentage()
+      !hasConversionGoalFilter(query) &&
+        metrics.createPercentage({ meta: { showOnHover: true } }),
+      hasConversionGoalFilter(query) && metrics.createConversionRate()
     ].filter((metric) => !!metric)
   }
 
@@ -281,8 +286,9 @@ function ScreenSizes({ afterFetchData }) {
   function chooseMetrics() {
     return [
       metrics.createVisitors({ meta: { plot: true } }),
-      hasConversionGoalFilter(query) && metrics.createConversionRate(),
-      !hasConversionGoalFilter(query) && metrics.createPercentage()
+      !hasConversionGoalFilter(query) &&
+        metrics.createPercentage({ meta: { showOnHover: true } }),
+      hasConversionGoalFilter(query) && metrics.createConversionRate()
     ].filter((metric) => !!metric)
   }
 
@@ -432,7 +438,7 @@ export default function Devices() {
   }
 
   return (
-    <div>
+    <div className="group/report overflow-x-hidden">
       <div className="flex justify-between w-full">
         <div className="flex gap-x-1">
           <h3 className="font-bold dark:text-gray-100">Devices</h3>
diff --git a/assets/js/dashboard/stats/graph/graph-util.js b/assets/js/dashboard/stats/graph/graph-util.js
index bf7456f6da..2846457fc3 100644
--- a/assets/js/dashboard/stats/graph/graph-util.js
+++ b/assets/js/dashboard/stats/graph/graph-util.js
@@ -1,17 +1,17 @@
 export const METRIC_LABELS = {
   visitors: 'Visitors',
   pageviews: 'Pageviews',
-  events: 'Total Conversions',
-  views_per_visit: 'Views per Visit',
+  events: 'Total conversions',
+  views_per_visit: 'Views per visit',
   visits: 'Visits',
-  bounce_rate: 'Bounce Rate',
-  visit_duration: 'Visit Duration',
-  conversions: 'Converted Visitors',
-  conversion_rate: 'Conversion Rate',
-  average_revenue: 'Average Revenue',
-  total_revenue: 'Total Revenue',
-  scroll_depth: 'Scroll Depth',
-  time_on_page: 'Time on Page'
+  bounce_rate: 'Bounce rate',
+  visit_duration: 'Visit duration',
+  conversions: 'Converted visitors',
+  conversion_rate: 'Conversion rate',
+  average_revenue: 'Average revenue',
+  total_revenue: 'Total revenue',
+  scroll_depth: 'Scroll depth',
+  time_on_page: 'Time on page'
 }
 
 function plottable(dataArray) {
diff --git a/assets/js/dashboard/stats/locations/index.js b/assets/js/dashboard/stats/locations/index.js
index 76dbfaccea..fe311ddeb5 100644
--- a/assets/js/dashboard/stats/locations/index.js
+++ b/assets/js/dashboard/stats/locations/index.js
@@ -37,6 +37,8 @@ function Countries({ query, site, onClick, afterFetchData }) {
   function chooseMetrics() {
     return [
       metrics.createVisitors({ meta: { plot: true } }),
+      !hasConversionGoalFilter(query) &&
+        metrics.createPercentage({ meta: { showOnHover: true } }),
       hasConversionGoalFilter(query) && metrics.createConversionRate()
     ].filter((metric) => !!metric)
   }
@@ -54,7 +56,7 @@ function Countries({ query, site, onClick, afterFetchData }) {
         search: (search) => search
       }}
       renderIcon={renderIcon}
-      color="bg-orange-50 group-hover:bg-orange-100"
+      color="bg-orange-50 group-hover/row:bg-orange-100"
     />
   )
 }
@@ -79,6 +81,8 @@ function Regions({ query, site, onClick, afterFetchData }) {
   function chooseMetrics() {
     return [
       metrics.createVisitors({ meta: { plot: true } }),
+      !hasConversionGoalFilter(query) &&
+        metrics.createPercentage({ meta: { showOnHover: true } }),
       hasConversionGoalFilter(query) && metrics.createConversionRate()
     ].filter((metric) => !!metric)
   }
@@ -93,7 +97,7 @@ function Regions({ query, site, onClick, afterFetchData }) {
       metrics={chooseMetrics()}
       detailsLinkProps={{ path: regionsRoute.path, search: (search) => search }}
       renderIcon={renderIcon}
-      color="bg-orange-50 group-hover:bg-orange-100"
+      color="bg-orange-50 group-hover/row:bg-orange-100"
     />
   )
 }
@@ -118,6 +122,8 @@ function Cities({ query, site, afterFetchData }) {
   function chooseMetrics() {
     return [
       metrics.createVisitors({ meta: { plot: true } }),
+      !hasConversionGoalFilter(query) &&
+        metrics.createPercentage({ meta: { showOnHover: true } }),
       hasConversionGoalFilter(query) && metrics.createConversionRate()
     ].filter((metric) => !!metric)
   }
@@ -131,7 +137,7 @@ function Cities({ query, site, afterFetchData }) {
       metrics={chooseMetrics()}
       detailsLinkProps={{ path: citiesRoute.path, search: (search) => search }}
       renderIcon={renderIcon}
-      color="bg-orange-50 group-hover:bg-orange-100"
+      color="bg-orange-50 group-hover/row:bg-orange-100"
     />
   )
 }
@@ -247,7 +253,7 @@ class Locations extends React.Component {
 
   render() {
     return (
-      <div>
+      <div className="group/report overflow-x-hidden">
         <div className="w-full flex justify-between">
           <div className="flex gap-x-1">
             <h3 className="font-bold dark:text-gray-100">
diff --git a/assets/js/dashboard/stats/locations/map.tsx b/assets/js/dashboard/stats/locations/map.tsx
index 2e4960da42..593a5747d8 100644
--- a/assets/js/dashboard/stats/locations/map.tsx
+++ b/assets/js/dashboard/stats/locations/map.tsx
@@ -185,7 +185,7 @@ const WorldMap = ({
           path: countriesRoute.path,
           search: (search: Record<string, unknown>) => search
         }}
-        className={undefined}
+        className="mt-3"
         onClick={undefined}
       />
       {site.isDbip && <GeolocationNotice />}
diff --git a/assets/js/dashboard/stats/modals/breakdown-modal.tsx b/assets/js/dashboard/stats/modals/breakdown-modal.tsx
index 93a8206366..f36a631d28 100644
--- a/assets/js/dashboard/stats/modals/breakdown-modal.tsx
+++ b/assets/js/dashboard/stats/modals/breakdown-modal.tsx
@@ -11,12 +11,14 @@ import {
   useRememberOrderBy
 } from '../../hooks/use-order-by'
 import { Metric } from '../reports/metrics'
+import * as metricsModule from '../reports/metrics'
 import { BreakdownResultMeta, DashboardQuery } from '../../query'
 import { ColumnConfiguraton } from '../../components/table'
 import { BreakdownTable } from './breakdown-table'
 import { useSiteContext } from '../../site-context'
 import { DrilldownLink, FilterInfo } from '../../components/drilldown-link'
 import { SharedReportProps } from '../reports/list'
+import { hasConversionGoalFilter } from '../../util/filters'
 
 export type ReportInfo = {
   /** Title of the report to render on the top left. */
@@ -35,6 +37,8 @@ type BreakdownModalProps = {
   /** Function that must return a new query that contains appropriate search filter for searchValue param. */
   addSearchFilter?: (q: DashboardQuery, searchValue: string) => DashboardQuery
   searchEnabled?: boolean
+  /** When true, keep the percentage metric as a permanently visible, sortable column. */
+  showPercentageColumn?: boolean
 }
 
 /**
@@ -62,6 +66,7 @@ export default function BreakdownModal<TListItem extends { name: string }>({
   renderIcon,
   getExternalLinkUrl,
   searchEnabled = true,
+  showPercentageColumn = false,
   afterFetchData,
   afterFetchNextPage,
   addSearchFilter,
@@ -71,20 +76,28 @@ export default function BreakdownModal<TListItem extends { name: string }>({
   const { query } = useQueryContext()
   const [meta, setMeta] = useState<BreakdownResultMeta | null>(null)
 
+  const breakdownMetrics = useMemo(() => {
+    const hasPercentage = metrics.some((m) => m.key === 'percentage')
+    if (!hasPercentage && !hasConversionGoalFilter(query)) {
+      return [...metrics, metricsModule.createPercentage()]
+    }
+    return metrics
+  }, [metrics, query])
+
   const [search, setSearch] = useState('')
   const defaultOrderBy = getStoredOrderBy({
     domain: site.domain,
     reportInfo,
-    metrics,
+    metrics: breakdownMetrics,
     fallbackValue: reportInfo.defaultOrder ? [reportInfo.defaultOrder] : []
   })
   const { orderBy, orderByDictionary, toggleSortByMetric } = useOrderBy({
-    metrics,
+    metrics: breakdownMetrics,
     defaultOrderBy
   })
   useRememberOrderBy({
     effectiveOrderBy: orderBy,
-    metrics,
+    metrics: breakdownMetrics,
     reportInfo
   })
   const apiState = usePaginatedGetAPI<
@@ -125,7 +138,7 @@ export default function BreakdownModal<TListItem extends { name: string }>({
       {
         label: reportInfo.dimensionLabel,
         key: 'name',
-        width: 'w-48 md:w-full flex items-center break-all',
+        width: 'w-40 md:w-48',
         align: 'left',
         renderItem: (item) => (
           <NameCell
@@ -136,29 +149,39 @@ export default function BreakdownModal<TListItem extends { name: string }>({
           />
         )
       },
-      ...metrics.map(
-        (m): ColumnConfiguraton<TListItem> => ({
-          label: m.renderLabel(query),
-          key: m.key,
-          width: m.width,
-          align: 'right',
-          metricWarning: getMetricWarning(m, meta),
-          renderValue: (item) => m.renderValue(item, meta),
-          onSort: m.sortable ? () => toggleSortByMetric(m) : undefined,
-          sortDirection: orderByDictionary[m.key]
-        })
-      )
+      ...breakdownMetrics
+        .filter((m) => showPercentageColumn || m.key !== 'percentage')
+        .map(
+          (m): ColumnConfiguraton<TListItem> => ({
+            label: m.renderLabel(query),
+            key: m.key,
+            width: m.width,
+            align: 'right',
+            metricWarning: getMetricWarning(m, meta),
+            renderValue: (item, isRowHovered) =>
+              m.renderValue(
+                showPercentageColumn && m.key === 'visitors'
+                  ? { ...item, percentage: null }
+                  : item,
+                meta,
+                { detailedView: true, isRowHovered }
+              ),
+            onSort: m.sortable ? () => toggleSortByMetric(m) : undefined,
+            sortDirection: orderByDictionary[m.key]
+          })
+        )
     ],
     [
       reportInfo.dimensionLabel,
-      metrics,
+      breakdownMetrics,
       getFilterInfo,
       query,
       orderByDictionary,
       toggleSortByMetric,
       renderIcon,
       getExternalLinkUrl,
-      meta
+      meta,
+      showPercentageColumn
     ]
   )
 
@@ -190,7 +213,7 @@ const NameCell = <TListItem extends { name: string }>({
   renderIcon?: (item: TListItem) => ReactNode
   getExternalLinkUrl?: (listItem: TListItem) => string
 }) => (
-  <>
+  <div className="max-w-full break-all flex items-center">
     {typeof renderIcon === 'function' && renderIcon(item)}
     <DrilldownLink
       path={rootRoute.path}
@@ -203,7 +226,7 @@ const NameCell = <TListItem extends { name: string }>({
     {typeof getExternalLinkUrl === 'function' && (
       <ExternalLinkIcon url={getExternalLinkUrl(item)} />
     )}
-  </>
+  </div>
 )
 
 const ExternalLinkIcon = ({ url }: { url?: string }) =>
diff --git a/assets/js/dashboard/stats/modals/breakdown-table.tsx b/assets/js/dashboard/stats/modals/breakdown-table.tsx
index d0244602bc..80a7e7d50f 100644
--- a/assets/js/dashboard/stats/modals/breakdown-table.tsx
+++ b/assets/js/dashboard/stats/modals/breakdown-table.tsx
@@ -1,11 +1,12 @@
 import React, { ReactNode, useRef } from 'react'
+import { XMarkIcon } from '@heroicons/react/20/solid'
 
 import { SearchInput } from '../../components/search-input'
 import { ColumnConfiguraton, Table } from '../../components/table'
 import RocketIcon from './rocket-icon'
 import { QueryStatus } from '@tanstack/react-query'
-
-const MIN_HEIGHT_PX = 500
+import { useAppNavigate } from '../../navigation/use-app-navigate'
+import { rootRoute } from '../../router'
 
 export const BreakdownTable = <TListItem extends { name: string }>({
   title,
@@ -19,7 +20,8 @@ export const BreakdownTable = <TListItem extends { name: string }>({
   data,
   status,
   error,
-  displayError
+  displayError,
+  onClose
 }: {
   title: ReactNode
   onSearch?: (input: string) => void
@@ -34,28 +36,42 @@ export const BreakdownTable = <TListItem extends { name: string }>({
   error?: Error | null
   /** Controls whether the component displays API request errors or ignores them. */
   displayError?: boolean
+  onClose?: () => void
 }) => {
   const searchRef = useRef<HTMLInputElement>(null)
+  const navigate = useAppNavigate()
+  const handleClose =
+    onClose ?? (() => navigate({ path: rootRoute.path, search: (s) => s }))
 
   return (
-    <div className="w-full h-full">
-      <div className="flex justify-between items-center">
-        <div className="flex items-center gap-x-2">
-          <h1 className="text-xl font-bold dark:text-gray-100">{title}</h1>
+    <>
+      <div className="flex justify-between items-center gap-4">
+        <div className="flex items-center gap-4 w-full">
+          <h1 className="shrink-0 mb-0.5 text-base md:text-lg font-bold dark:text-gray-100">
+            {title}
+          </h1>
           {!isPending && isFetching && <SmallLoadingSpinner />}
+          {!!onSearch && (
+            <SearchInput
+              searchRef={searchRef}
+              onSearch={onSearch}
+              className={
+                displayError && status === 'error' ? 'pointer-events-none' : ''
+              }
+            />
+          )}
         </div>
-        {!!onSearch && (
-          <SearchInput
-            searchRef={searchRef}
-            onSearch={onSearch}
-            className={
-              displayError && status === 'error' ? 'pointer-events-none' : ''
-            }
-          />
-        )}
+        <button
+          type="button"
+          onClick={handleClose}
+          aria-label="Close modal"
+          className="text-gray-400 hover:text-gray-600 dark:text-gray-500 dark:hover:text-gray-300"
+        >
+          <XMarkIcon className="size-5" />
+        </button>
       </div>
-      <div className="my-4 border-b border-gray-300 dark:border-gray-700"></div>
-      <div style={{ minHeight: `${MIN_HEIGHT_PX}px` }}>
+      <div className="my-3 md:my-4 border-b border-gray-250 dark:border-gray-750"></div>
+      <div className="flex-1 overflow-auto pr-4 -mr-4">
         {displayError && status === 'error' && <ErrorMessage error={error} />}
         {isPending && <InitialLoadingSpinner />}
         {data && <Table<TListItem> data={data} columns={columns} />}
@@ -66,15 +82,12 @@ export const BreakdownTable = <TListItem extends { name: string }>({
           />
         )}
       </div>
-    </div>
+    </>
   )
 }
 
 const InitialLoadingSpinner = () => (
-  <div
-    className="w-full h-full flex flex-col justify-center"
-    style={{ minHeight: `${MIN_HEIGHT_PX}px` }}
-  >
+  <div className="w-full h-full flex flex-col justify-center">
     <div className="mx-auto loading">
       <div />
     </div>
@@ -88,10 +101,7 @@ const SmallLoadingSpinner = () => (
 )
 
 const ErrorMessage = ({ error }: { error?: unknown }) => (
-  <div
-    className="grid grid-rows-2 text-gray-700 dark:text-gray-300"
-    style={{ height: `${MIN_HEIGHT_PX}px` }}
-  >
+  <div className="grid grid-rows-2 text-gray-700 dark:text-gray-300">
     <div className="text-center self-end">
       <RocketIcon />
     </div>
diff --git a/assets/js/dashboard/stats/modals/conversions.js b/assets/js/dashboard/stats/modals/conversions.js
index ff1365d7a4..32517c593e 100644
--- a/assets/js/dashboard/stats/modals/conversions.js
+++ b/assets/js/dashboard/stats/modals/conversions.js
@@ -13,7 +13,7 @@ function ConversionsModal() {
   const site = useSiteContext()
 
   const reportInfo = {
-    title: 'Goal Conversions',
+    title: 'Goal conversions',
     dimension: 'goal',
     endpoint: url.apiPath(site, '/conversions'),
     dimensionLabel: 'Goal'
diff --git a/assets/js/dashboard/stats/modals/devices/browser-versions-modal.js b/assets/js/dashboard/stats/modals/devices/browser-versions-modal.js
index f95ead72f6..841e05c99e 100644
--- a/assets/js/dashboard/stats/modals/devices/browser-versions-modal.js
+++ b/assets/js/dashboard/stats/modals/devices/browser-versions-modal.js
@@ -14,7 +14,7 @@ function BrowserVersionsModal() {
   const site = useSiteContext()
 
   const reportInfo = {
-    title: 'Browser Versions',
+    title: 'Browser versions',
     dimension: 'browser_version',
     endpoint: url.apiPath(site, '/browser-versions'),
     dimensionLabel: 'Browser version',
diff --git a/assets/js/dashboard/stats/modals/devices/choose-metrics.js b/assets/js/dashboard/stats/modals/devices/choose-metrics.js
index 206230ac05..bf647fcdb7 100644
--- a/assets/js/dashboard/stats/modals/devices/choose-metrics.js
+++ b/assets/js/dashboard/stats/modals/devices/choose-metrics.js
@@ -14,7 +14,7 @@ export default function chooseMetrics(query, site) {
       metrics.createTotalVisitors(),
       metrics.createVisitors({
         renderLabel: (_query) => 'Conversions',
-        width: 'w-28'
+        width: 'w-32 md:w-28'
       }),
       metrics.createConversionRate(),
       showRevenueMetrics && metrics.createTotalRevenue(),
@@ -26,7 +26,7 @@ export default function chooseMetrics(query, site) {
     return [
       metrics.createVisitors({
         renderLabel: (_query) => 'Current visitors',
-        width: 'w-36'
+        width: 'w-32'
       }),
       metrics.createPercentage()
     ]
diff --git a/assets/js/dashboard/stats/modals/devices/operating-system-versions-modal.js b/assets/js/dashboard/stats/modals/devices/operating-system-versions-modal.js
index 782bb10bb4..cb90d04b1a 100644
--- a/assets/js/dashboard/stats/modals/devices/operating-system-versions-modal.js
+++ b/assets/js/dashboard/stats/modals/devices/operating-system-versions-modal.js
@@ -14,7 +14,7 @@ function OperatingSystemVersionsModal() {
   const site = useSiteContext()
 
   const reportInfo = {
-    title: 'Operating System Versions',
+    title: 'Operating system versions',
     dimension: 'os_version',
     endpoint: url.apiPath(site, '/operating-system-versions'),
     dimensionLabel: 'Operating system version',
diff --git a/assets/js/dashboard/stats/modals/devices/operating-systems-modal.js b/assets/js/dashboard/stats/modals/devices/operating-systems-modal.js
index 2f95f67347..db80525a0c 100644
--- a/assets/js/dashboard/stats/modals/devices/operating-systems-modal.js
+++ b/assets/js/dashboard/stats/modals/devices/operating-systems-modal.js
@@ -14,7 +14,7 @@ function OperatingSystemsModal() {
   const site = useSiteContext()
 
   const reportInfo = {
-    title: 'Operating Systems',
+    title: 'Operating systems',
     dimension: 'os',
     endpoint: url.apiPath(site, '/operating-systems'),
     dimensionLabel: 'Operating system',
diff --git a/assets/js/dashboard/stats/modals/devices/screen-sizes.js b/assets/js/dashboard/stats/modals/devices/screen-sizes.js
index e225555478..5b86d8a56b 100644
--- a/assets/js/dashboard/stats/modals/devices/screen-sizes.js
+++ b/assets/js/dashboard/stats/modals/devices/screen-sizes.js
@@ -13,7 +13,7 @@ function ScreenSizesModal() {
   const site = useSiteContext()
 
   const reportInfo = {
-    title: 'Screen Sizes',
+    title: 'Screen sizes',
     dimension: 'screen',
     endpoint: url.apiPath(site, '/screen-sizes'),
     dimensionLabel: 'Screen size',
diff --git a/assets/js/dashboard/stats/modals/entry-pages.js b/assets/js/dashboard/stats/modals/entry-pages.js
index 58a8d38384..61f09ea37f 100644
--- a/assets/js/dashboard/stats/modals/entry-pages.js
+++ b/assets/js/dashboard/stats/modals/entry-pages.js
@@ -20,7 +20,7 @@ function EntryPagesModal() {
   const showRevenueMetrics = BUILD_EXTRA && revenueAvailable(query, site)
 
   const reportInfo = {
-    title: 'Entry Pages',
+    title: 'Entry pages',
     dimension: 'entry_page',
     endpoint: url.apiPath(site, '/entry-pages'),
     dimensionLabel: 'Entry page',
@@ -67,7 +67,7 @@ function EntryPagesModal() {
       return [
         metrics.createVisitors({
           renderLabel: (_query) => 'Current visitors',
-          width: 'w-36'
+          width: 'w-32'
         })
       ]
     }
@@ -75,8 +75,8 @@ function EntryPagesModal() {
     return [
       metrics.createVisitors({ renderLabel: (_query) => 'Visitors' }),
       metrics.createVisits({
-        renderLabel: (_query) => 'Total Entrances',
-        width: 'w-36'
+        renderLabel: (_query) => 'Total entrances',
+        width: 'w-32'
       }),
       metrics.createBounceRate(),
       metrics.createVisitDuration()
diff --git a/assets/js/dashboard/stats/modals/exit-pages.js b/assets/js/dashboard/stats/modals/exit-pages.js
index 0cd5dc34dc..433f8f9b29 100644
--- a/assets/js/dashboard/stats/modals/exit-pages.js
+++ b/assets/js/dashboard/stats/modals/exit-pages.js
@@ -17,7 +17,7 @@ function ExitPagesModal() {
   const showRevenueMetrics = BUILD_EXTRA && revenueAvailable(query, site)
 
   const reportInfo = {
-    title: 'Exit Pages',
+    title: 'Exit pages',
     dimension: 'exit_page',
     endpoint: url.apiPath(site, '/exit-pages'),
     dimensionLabel: 'Page url',
@@ -64,7 +64,7 @@ function ExitPagesModal() {
       return [
         metrics.createVisitors({
           renderLabel: (_query) => 'Current visitors',
-          width: 'w-36'
+          width: 'w-32'
         })
       ]
     }
@@ -75,7 +75,8 @@ function ExitPagesModal() {
         sortable: true
       }),
       metrics.createVisits({
-        renderLabel: (_query) => 'Total Exits',
+        renderLabel: (_query) => 'Total exits',
+        width: 'w-32',
         sortable: true
       }),
       metrics.createExitRate()
diff --git a/assets/js/dashboard/stats/modals/filter-modal.js b/assets/js/dashboard/stats/modals/filter-modal.js
index 84052e87c4..c25cf483b4 100644
--- a/assets/js/dashboard/stats/modals/filter-modal.js
+++ b/assets/js/dashboard/stats/modals/filter-modal.js
@@ -1,4 +1,5 @@
 import React from 'react'
+import { XMarkIcon } from '@heroicons/react/20/solid'
 import { useParams } from 'react-router-dom'
 
 import Modal from './modal'
@@ -68,6 +69,7 @@ class FilterModal extends React.Component {
     )
 
     this.handleKeydown = this.handleKeydown.bind(this)
+    this.closeModal = this.closeModal.bind(this)
     this.state = {
       query,
       filterState,
@@ -108,6 +110,13 @@ class FilterModal extends React.Component {
     )
   }
 
+  closeModal() {
+    this.props.navigate({
+      path: rootRoute.path,
+      search: (search) => search
+    })
+  }
+
   selectFiltersAndCloseModal(filters) {
     this.props.navigate({
       path: rootRoute.path,
@@ -169,13 +178,23 @@ class FilterModal extends React.Component {
 
   render() {
     return (
-      <Modal maxWidth="460px">
-        <h1 className="text-xl font-bold dark:text-gray-100">
-          Filter by {formatFilterGroup(this.props.modalType)}
-        </h1>
+      <Modal maxWidth="460px" onClose={this.closeModal}>
+        <div className="flex items-center justify-between gap-3">
+          <h1 className="text-base md:text-lg font-bold dark:text-gray-100">
+            Filter by {formatFilterGroup(this.props.modalType)}
+          </h1>
+          <button
+            type="button"
+            onClick={this.closeModal}
+            aria-label="Close modal"
+            className="text-gray-400 hover:text-gray-600 dark:text-gray-500 dark:hover:text-gray-300"
+          >
+            <XMarkIcon className="size-5" />
+          </button>
+        </div>
 
-        <div className="mt-4 border-b border-gray-300 dark:border-gray-700"></div>
-        <main className="modal__content">
+        <div className="mt-2 md:mt-4 border-b border-gray-300 dark:border-gray-700"></div>
+        <main>
           <form
             className="flex flex-col"
             onSubmit={this.handleSubmit.bind(this)}
@@ -192,7 +211,7 @@ class FilterModal extends React.Component {
               />
             ))}
 
-            <div className="mt-6 flex gap-x-4 items-center justify-start">
+            <div className="mt-6 mb-3 flex gap-x-4 items-center justify-start">
               <button
                 type="submit"
                 className="button !px-3"
diff --git a/assets/js/dashboard/stats/modals/locations-modal.js b/assets/js/dashboard/stats/modals/locations-modal.js
index cbb898d497..9356f6c3a2 100644
--- a/assets/js/dashboard/stats/modals/locations-modal.js
+++ b/assets/js/dashboard/stats/modals/locations-modal.js
@@ -12,21 +12,21 @@ import { SortDirection } from '../../hooks/use-order-by'
 
 const VIEWS = {
   countries: {
-    title: 'Top Countries',
+    title: 'Top countries',
     dimension: 'country',
     endpoint: '/countries',
     dimensionLabel: 'Country',
     defaultOrder: ['visitors', SortDirection.desc]
   },
   regions: {
-    title: 'Top Regions',
+    title: 'Top regions',
     dimension: 'region',
     endpoint: '/regions',
     dimensionLabel: 'Region',
     defaultOrder: ['visitors', SortDirection.desc]
   },
   cities: {
-    title: 'Top Cities',
+    title: 'Top cities',
     dimension: 'city',
     endpoint: '/cities',
     dimensionLabel: 'City',
@@ -88,7 +88,7 @@ function LocationsModal({ currentView }) {
       return [
         metrics.createVisitors({
           renderLabel: (_query) => 'Current visitors',
-          width: 'w-36'
+          width: 'w-32'
         })
       ]
     }
diff --git a/assets/js/dashboard/stats/modals/modal.js b/assets/js/dashboard/stats/modals/modal.js
index 3bfefb5d3d..e7ef03a8bb 100644
--- a/assets/js/dashboard/stats/modals/modal.js
+++ b/assets/js/dashboard/stats/modals/modal.js
@@ -3,12 +3,8 @@ import { createPortal } from 'react-dom'
 import { isModifierPressed, isTyping, Keybind } from '../../keybinding'
 import { rootRoute } from '../../router'
 import { useAppNavigate } from '../../navigation/use-app-navigate'
-
-// This corresponds to the 'md' breakpoint on TailwindCSS.
-const MD_WIDTH = 768
 // We assume that the dashboard is by default opened on a desktop. This is also a fall-back for when, for any reason, the width is not ascertained.
 const DEFAULT_WIDTH = 1080
-
 class Modal extends React.Component {
   constructor(props) {
     super(props)
@@ -27,26 +23,21 @@ class Modal extends React.Component {
     window.addEventListener('resize', this.handleResize, false)
     this.handleResize()
   }
-
   componentWillUnmount() {
     document.body.style.overflow = null
     document.body.style.height = null
     document.removeEventListener('mousedown', this.handleClickOutside)
     window.removeEventListener('resize', this.handleResize, false)
   }
-
   handleClickOutside(e) {
     if (this.node.current.contains(e.target)) {
       return
     }
-
     this.props.onClose()
   }
-
   handleResize() {
     this.setState({ viewport: window.innerWidth })
   }
-
   /**
    * @description
    * Decide whether to set max-width, and if so, to what.
@@ -56,12 +47,11 @@ class Modal extends React.Component {
    */
   getStyle() {
     const { maxWidth } = this.props
-    const { viewport } = this.state
     const styleObject = {}
     if (maxWidth) {
       styleObject.maxWidth = maxWidth
     } else {
-      styleObject.width = viewport <= MD_WIDTH ? 'min-content' : '860px'
+      styleObject.maxWidth = '880px'
     }
     return styleObject
   }
@@ -78,16 +68,17 @@ class Modal extends React.Component {
         />
         <div className="modal is-open" onClick={this.props.onClick}>
           <div className="modal__overlay">
-            <button className="modal__close"></button>
-            <div
-              ref={this.node}
-              className="modal__container dark:bg-gray-900 focus:outline-hidden"
-              style={this.getStyle()}
-              // eslint-disable-next-line jsx-a11y/no-noninteractive-tabindex
-              tabIndex={0}
-            >
-              <FocusOnMount focusableRef={this.node} />
-              {this.props.children}
+            <div className="[--gap:1rem] sm:[--gap:2rem] md:[--gap:4rem] flex h-full w-full items-center md:items-start justify-center p-[var(--gap)] box-border">
+              <div
+                ref={this.node}
+                className="max-h-[calc(100dvh_-_var(--gap)*2)] min-h-[66vh] md:min-h-120 w-full flex flex-col bg-white p-3 md:px-6 md:py-4 overflow-hidden box-border transition-[height] duration-200 ease-in shadow-2xl rounded-lg dark:bg-gray-900 focus:outline-hidden"
+                style={this.getStyle()}
+                // eslint-disable-next-line jsx-a11y/no-noninteractive-tabindex
+                tabIndex={0}
+              >
+                <FocusOnMount focusableRef={this.node} />
+                {this.props.children}
+              </div>
             </div>
           </div>
         </div>
diff --git a/assets/js/dashboard/stats/modals/pages.js b/assets/js/dashboard/stats/modals/pages.js
index 84467dc6ea..b4c05d1767 100644
--- a/assets/js/dashboard/stats/modals/pages.js
+++ b/assets/js/dashboard/stats/modals/pages.js
@@ -20,7 +20,7 @@ function PagesModal() {
   const showRevenueMetrics = BUILD_EXTRA && revenueAvailable(query, site)
 
   const reportInfo = {
-    title: 'Top Pages',
+    title: 'Top pages',
     dimension: 'page',
     endpoint: url.apiPath(site, '/pages'),
     dimensionLabel: 'Page url',
@@ -67,7 +67,7 @@ function PagesModal() {
       return [
         metrics.createVisitors({
           renderLabel: (_query) => 'Current visitors',
-          width: 'w-36'
+          width: 'w-32'
         })
       ]
     }
diff --git a/assets/js/dashboard/stats/modals/props.js b/assets/js/dashboard/stats/modals/props.js
index 371a053a92..7400c5f6ab 100644
--- a/assets/js/dashboard/stats/modals/props.js
+++ b/assets/js/dashboard/stats/modals/props.js
@@ -21,7 +21,7 @@ function PropsModal() {
   const showRevenueMetrics = BUILD_EXTRA && revenueAvailable(query, site)
 
   const reportInfo = {
-    title: specialTitleWhenGoalFilter(query, 'Custom Property Breakdown'),
+    title: specialTitleWhenGoalFilter(query, 'Custom property breakdown'),
     dimension: propKey,
     endpoint: url.apiPath(
       site,
@@ -71,6 +71,7 @@ function PropsModal() {
         metrics={chooseMetrics()}
         getFilterInfo={getFilterInfo}
         addSearchFilter={addSearchFilter}
+        showPercentageColumn
       />
     </Modal>
   )
diff --git a/assets/js/dashboard/stats/modals/referrer-drilldown.js b/assets/js/dashboard/stats/modals/referrer-drilldown.js
index d75bba5e91..324aafd2e8 100644
--- a/assets/js/dashboard/stats/modals/referrer-drilldown.js
+++ b/assets/js/dashboard/stats/modals/referrer-drilldown.js
@@ -74,7 +74,7 @@ function ReferrerDrilldownModal() {
       return [
         metrics.createVisitors({
           renderLabel: (_query) => 'Current visitors',
-          width: 'w-36'
+          width: 'w-32'
         })
       ]
     }
diff --git a/assets/js/dashboard/stats/modals/sources.js b/assets/js/dashboard/stats/modals/sources.js
index 619c70ac9d..43c83b2cfc 100644
--- a/assets/js/dashboard/stats/modals/sources.js
+++ b/assets/js/dashboard/stats/modals/sources.js
@@ -16,7 +16,7 @@ import { SourceFavicon } from '../sources/source-favicon'
 const VIEWS = {
   sources: {
     info: {
-      title: 'Top Sources',
+      title: 'Top sources',
       dimension: 'source',
       endpoint: '/sources',
       dimensionLabel: 'Source',
@@ -33,7 +33,7 @@ const VIEWS = {
   },
   channels: {
     info: {
-      title: 'Top Acquisition Channels',
+      title: 'Top acquisition channels',
       dimension: 'channel',
       endpoint: '/channels',
       dimensionLabel: 'Channel',
@@ -42,46 +42,46 @@ const VIEWS = {
   },
   utm_mediums: {
     info: {
-      title: 'Top UTM Mediums',
+      title: 'Top UTM mediums',
       dimension: 'utm_medium',
       endpoint: '/utm_mediums',
-      dimensionLabel: 'UTM Medium',
+      dimensionLabel: 'UTM medium',
       defaultOrder: ['visitors', SortDirection.desc]
     }
   },
   utm_sources: {
     info: {
-      title: 'Top UTM Sources',
+      title: 'Top UTM sources',
       dimension: 'utm_source',
       endpoint: '/utm_sources',
-      dimensionLabel: 'UTM Source',
+      dimensionLabel: 'UTM source',
       defaultOrder: ['visitors', SortDirection.desc]
     }
   },
   utm_campaigns: {
     info: {
-      title: 'Top UTM Campaigns',
+      title: 'Top UTM campaigns',
       dimension: 'utm_campaign',
       endpoint: '/utm_campaigns',
-      dimensionLabel: 'UTM Campaign',
+      dimensionLabel: 'UTM campaign',
       defaultOrder: ['visitors', SortDirection.desc]
     }
   },
   utm_contents: {
     info: {
-      title: 'Top UTM Contents',
+      title: 'Top UTM contents',
       dimension: 'utm_content',
       endpoint: '/utm_contents',
-      dimensionLabel: 'UTM Content',
+      dimensionLabel: 'UTM content',
       defaultOrder: ['visitors', SortDirection.desc]
     }
   },
   utm_terms: {
     info: {
-      title: 'Top UTM Terms',
+      title: 'Top UTM terms',
       dimension: 'utm_term',
       endpoint: '/utm_terms',
-      dimensionLabel: 'UTM Term',
+      dimensionLabel: 'UTM term',
       defaultOrder: ['visitors', SortDirection.desc]
     }
   }
@@ -140,7 +140,7 @@ function SourcesModal({ currentView }) {
       return [
         metrics.createVisitors({
           renderLabel: (_query) => 'Current visitors',
-          width: 'w-36'
+          width: 'w-32'
         })
       ]
     }
diff --git a/assets/js/dashboard/stats/pages/index.js b/assets/js/dashboard/stats/pages/index.js
index 2b68966b83..d88aeec433 100644
--- a/assets/js/dashboard/stats/pages/index.js
+++ b/assets/js/dashboard/stats/pages/index.js
@@ -33,10 +33,12 @@ function EntryPages({ afterFetchData }) {
   function chooseMetrics() {
     return [
       metrics.createVisitors({
-        defaultLabel: 'Unique Entrances',
+        defaultLabel: 'Unique entrances',
         width: 'w-36',
         meta: { plot: true }
       }),
+      !hasConversionGoalFilter(query) &&
+        metrics.createPercentage({ meta: { showOnHover: true } }),
       hasConversionGoalFilter(query) && metrics.createConversionRate()
     ].filter((metric) => !!metric)
   }
@@ -53,7 +55,7 @@ function EntryPages({ afterFetchData }) {
         search: (search) => search
       }}
       getExternalLinkUrl={getExternalLinkUrl}
-      color="bg-orange-50 group-hover:bg-orange-100"
+      color="bg-orange-50 group-hover/row:bg-orange-100"
     />
   )
 }
@@ -79,10 +81,12 @@ function ExitPages({ afterFetchData }) {
   function chooseMetrics() {
     return [
       metrics.createVisitors({
-        defaultLabel: 'Unique Exits',
+        defaultLabel: 'Unique exits',
         width: 'w-36',
         meta: { plot: true }
       }),
+      !hasConversionGoalFilter(query) &&
+        metrics.createPercentage({ meta: { showOnHover: true } }),
       hasConversionGoalFilter(query) && metrics.createConversionRate()
     ].filter((metric) => !!metric)
   }
@@ -99,7 +103,7 @@ function ExitPages({ afterFetchData }) {
         search: (search) => search
       }}
       getExternalLinkUrl={getExternalLinkUrl}
-      color="bg-orange-50 group-hover:bg-orange-100"
+      color="bg-orange-50 group-hover/row:bg-orange-100"
     />
   )
 }
@@ -125,6 +129,8 @@ function TopPages({ afterFetchData }) {
   function chooseMetrics() {
     return [
       metrics.createVisitors({ meta: { plot: true } }),
+      !hasConversionGoalFilter(query) &&
+        metrics.createPercentage({ meta: { showOnHover: true } }),
       hasConversionGoalFilter(query) && metrics.createConversionRate()
     ].filter((metric) => !!metric)
   }
@@ -141,15 +147,15 @@ function TopPages({ afterFetchData }) {
         search: (search) => search
       }}
       getExternalLinkUrl={getExternalLinkUrl}
-      color="bg-orange-50 group-hover:bg-orange-100"
+      color="bg-orange-50 group-hover/row:bg-orange-100"
     />
   )
 }
 
 const labelFor = {
-  pages: 'Top Pages',
-  'entry-pages': 'Entry Pages',
-  'exit-pages': 'Exit Pages'
+  pages: 'Top pages',
+  'entry-pages': 'Entry pages',
+  'exit-pages': 'Exit pages'
 }
 
 export default function Pages() {
@@ -187,7 +193,7 @@ export default function Pages() {
   }
 
   return (
-    <div>
+    <div className="group/report overflow-x-hidden">
       {/* Header Container */}
       <div className="w-full flex justify-between">
         <div className="flex gap-x-1">
@@ -201,9 +207,9 @@ export default function Pages() {
         </div>
         <TabWrapper>
           {[
-            { label: 'Top Pages', value: 'pages' },
-            { label: 'Entry Pages', value: 'entry-pages' },
-            { label: 'Exit Pages', value: 'exit-pages' }
+            { label: 'Top pages', value: 'pages' },
+            { label: 'Entry pages', value: 'entry-pages' },
+            { label: 'Exit pages', value: 'exit-pages' }
           ].map(({ value, label }) => (
             <TabButton
               active={mode === value}
diff --git a/assets/js/dashboard/stats/reports/change-arrow.test.tsx b/assets/js/dashboard/stats/reports/change-arrow.test.tsx
index c4429e78a3..c226575ccd 100644
--- a/assets/js/dashboard/stats/reports/change-arrow.test.tsx
+++ b/assets/js/dashboard/stats/reports/change-arrow.test.tsx
@@ -34,7 +34,7 @@ it('renders tilde for no change', () => {
 
   const arrowElement = screen.getByTestId('change-arrow')
 
-  expect(arrowElement).toHaveTextContent('〰 0%')
+  expect(arrowElement).toHaveTextContent('0%')
 })
 
 it('inverts colors for positive bounce_rate change', () => {
diff --git a/assets/js/dashboard/stats/reports/change-arrow.tsx b/assets/js/dashboard/stats/reports/change-arrow.tsx
index 3226790dd1..3156ca6709 100644
--- a/assets/js/dashboard/stats/reports/change-arrow.tsx
+++ b/assets/js/dashboard/stats/reports/change-arrow.tsx
@@ -15,24 +15,22 @@ export function ChangeArrow({
   className: string
   hideNumber?: boolean
 }) {
-  const formattedChange = hideNumber
-    ? null
-    : ` ${numberShortFormatter(Math.abs(change))}%`
-
   let icon = null
   const arrowClassName = classNames(
     color(change, metric),
-    'inline-block h-3 w-3 stroke-[1px] stroke-current'
+    'mb-0.5 inline-block size-3 stroke-[1px] stroke-current'
   )
 
   if (change > 0) {
     icon = <ArrowUpRightIcon className={arrowClassName} />
   } else if (change < 0) {
     icon = <ArrowDownRightIcon className={arrowClassName} />
-  } else if (change === 0 && !hideNumber) {
-    icon = <>&#12336;</>
   }
 
+  const formattedChange = hideNumber
+    ? null
+    : `${icon ? ' ' : ''}${numberShortFormatter(Math.abs(change))}%`
+
   return (
     <span className={className} data-testid="change-arrow">
       {icon}
diff --git a/assets/js/dashboard/stats/reports/list.tsx b/assets/js/dashboard/stats/reports/list.tsx
index fbf5079723..a939834853 100644
--- a/assets/js/dashboard/stats/reports/list.tsx
+++ b/assets/js/dashboard/stats/reports/list.tsx
@@ -26,27 +26,34 @@ const COL_MIN_WIDTH = 70
 
 function ExternalLink<T>({
   item,
-  getExternalLinkUrl
+  getExternalLinkUrl,
+  isTapped
 }: {
   item: T
   getExternalLinkUrl?: (item: T) => string
+  isTapped?: boolean
 }) {
   const dest = getExternalLinkUrl && getExternalLinkUrl(item)
   if (dest) {
+    const className = isTapped
+      ? 'visible md:invisible md:group-hover/row:visible'
+      : 'invisible md:group-hover/row:visible'
+
     return (
-      <a
-        target="_blank"
-        rel="noreferrer"
-        href={dest}
-        className="w-4 h-4 invisible group-hover:visible"
-      >
+      <a target="_blank" rel="noreferrer" href={dest} className={className}>
         <svg
-          className="inline w-full h-full ml-1 -mt-1 text-gray-600 dark:text-gray-400"
-          fill="currentColor"
-          viewBox="0 0 20 20"
+          xmlns="http://www.w3.org/2000/svg"
+          fill="none"
+          viewBox="0 0 24 24"
+          className="inline size-3.5 mb-0.5 text-gray-600 dark:text-gray-400 hover:text-gray-800 dark:hover:text-gray-200"
         >
-          <path d="M11 3a1 1 0 100 2h2.586l-6.293 6.293a1 1 0 101.414 1.414L15 6.414V9a1 1 0 102 0V4a1 1 0 00-1-1h-5z"></path>
-          <path d="M5 5a2 2 0 00-2 2v8a2 2 0 002 2h8a2 2 0 002-2v-3a1 1 0 10-2 0v3H5V7h3a1 1 0 000-2H5z"></path>
+          <path
+            stroke="currentColor"
+            strokeLinecap="round"
+            strokeLinejoin="round"
+            strokeWidth="2"
+            d="M9 5H5a2 2 0 0 0-2 2v12a2 2 0 0 0 2 2h12a2 2 0 0 0 2-2v-4M12 12l9-9-.303.303M14 3h7v7"
+          />
         </svg>
       </a>
     )
@@ -88,11 +95,6 @@ type ListReportProps = {
   colMinWidth?: number
   /** Navigation props to be passed to "More" link, if any. */
   detailsLinkProps?: AppNavigationLinkProps
-  /** Set this to `true` if the details button should be hidden on
-   *     the condition that there are less than MAX_ITEMS entries in the list (i.e. nothing
-   *     more to show).
-   */
-  maybeHideDetails?: boolean
   /** Function with additional action to be taken when a list entry is clicked. */
   onClick?: () => void
   /** Color of the comparison bars in light-mode. */
@@ -114,7 +116,6 @@ export default function ListReport<
   colMinWidth = COL_MIN_WIDTH,
   afterFetchData,
   detailsLinkProps,
-  maybeHideDetails,
   onClick,
   color,
   getFilterInfo,
@@ -129,6 +130,7 @@ export default function ListReport<
     meta: BreakdownResultMeta | null
   }>({ loading: true, list: null, meta: null })
   const [visible, setVisible] = useState(false)
+  const [tappedRow, setTappedRow] = useState<string | null>(null)
 
   const isRealtime = isRealTimeDashboard(query)
   const goalFilterApplied = hasConversionGoalFilter(query)
@@ -194,6 +196,38 @@ export default function ListReport<
     }
   }
 
+  function showOnHoverClass(metric: Metric, listItemName: string) {
+    if (!metric.meta.showOnHover) {
+      return ''
+    }
+
+    // On mobile: show if row is tapped, hide otherwise
+    // On desktop: slide in from right when hovering
+    if (tappedRow === listItemName) {
+      return 'translate-x-0 opacity-100 transition-all duration-150'
+    } else {
+      return 'translate-x-[100%] opacity-0 transition-all duration-150 md:group-hover/report:translate-x-0 md:group-hover/report:opacity-100'
+    }
+  }
+
+  function slideLeftClass(
+    metricIndex: number,
+    showOnHoverIndex: number,
+    hasShowOnHoverMetric: boolean,
+    listItemName: string
+  ) {
+    // Columns before the showOnHover column should slide left when it appears
+    if (!hasShowOnHoverMetric || metricIndex >= showOnHoverIndex) {
+      return ''
+    }
+
+    if (tappedRow === listItemName) {
+      return 'transition-transform duration-150 translate-x-0'
+    } else {
+      return 'transition-transform duration-150 translate-x-[100%] md:group-hover/report:translate-x-0'
+    }
+  }
+
   function renderReport() {
     if (state.list && state.list.length > 0) {
       return (
@@ -206,16 +240,14 @@ export default function ListReport<
             </FlipMove>
           </div>
 
-          {!!detailsLinkProps &&
-            !state.loading &&
-            !(maybeHideDetails && !(state.list.length >= MAX_ITEMS)) && (
-              <MoreLink
-                onClick={undefined}
-                className={'mt-2'}
-                linkProps={detailsLinkProps}
-                list={state.list}
-              />
-            )}
+          {!!detailsLinkProps && !state.loading && (
+            <MoreLink
+              onClick={undefined}
+              className={'mt-3'}
+              linkProps={detailsLinkProps}
+              list={state.list}
+            />
+          )}
         </div>
       )
     }
@@ -223,20 +255,22 @@ export default function ListReport<
   }
 
   function renderReportHeader() {
-    const metricLabels = getAvailableMetrics().map((metric) => {
-      return (
-        <div
-          key={metric.key}
-          className={`${metric.key} text-right ${hiddenOnMobileClass(metric)}`}
-          style={{ minWidth: colMinWidth }}
-        >
-          {metric.renderLabel(query)}
-        </div>
-      )
-    })
+    const metricLabels = getAvailableMetrics()
+      .filter((metric) => !metric.meta.showOnHover)
+      .map((metric) => {
+        return (
+          <div
+            key={metric.key}
+            className={`${metric.key} text-right ${hiddenOnMobileClass(metric)}`}
+            style={{ minWidth: colMinWidth }}
+          >
+            {metric.renderLabel(query)}
+          </div>
+        )
+      })
 
     return (
-      <div className="pt-3 w-full text-xs font-bold tracking-wide text-gray-500 flex items-center dark:text-gray-400">
+      <div className="pt-3 w-full text-xs font-semibold text-gray-500 flex items-center dark:text-gray-400">
         <span className="grow truncate">{keyLabel}</span>
         {metricLabels}
       </div>
@@ -244,11 +278,22 @@ export default function ListReport<
   }
 
   function renderRow(listItem: TListItem) {
+    const handleRowClick = (e: React.MouseEvent) => {
+      if (window.innerWidth < 768 && !(e.target as HTMLElement).closest('a')) {
+        if (tappedRow === listItem.name) {
+          setTappedRow(null)
+        } else {
+          setTappedRow(listItem.name)
+        }
+      }
+    }
+
     return (
       <div key={listItem.name} style={{ minHeight: ROW_HEIGHT }}>
         <div
-          className="group flex w-full items-center hover:bg-gray-100/60 dark:hover:bg-gray-850 rounded-sm transition-colors duration-150"
+          className="group/row flex w-full items-center hover:bg-gray-100/60 dark:hover:bg-gray-850 rounded-sm md:cursor-default cursor-pointer"
           style={{ marginTop: ROW_GAP_HEIGHT }}
+          onClick={handleRowClick}
         >
           {renderBarFor(listItem)}
           {renderMetricValuesFor(listItem)}
@@ -258,7 +303,7 @@ export default function ListReport<
   }
 
   function renderBarFor(listItem: TListItem) {
-    const lightBackground = color || 'bg-green-50 group-hover:bg-green-100'
+    const lightBackground = color || 'bg-green-50 group-hover/row:bg-green-100'
     const metricToPlot = metrics.find((metric) => metric.meta.plot)?.key
 
     return (
@@ -267,10 +312,10 @@ export default function ListReport<
           maxWidthDeduction={undefined}
           count={listItem[metricToPlot]}
           all={state.list}
-          bg={`${lightBackground} dark:bg-gray-500/15 dark:group-hover:bg-gray-500/30`}
+          bg={`${lightBackground} dark:bg-gray-500/15 dark:group-hover/row:bg-gray-500/30`}
           plot={metricToPlot}
         >
-          <div className="flex justify-start px-2 py-1.5 group text-sm dark:text-gray-300 relative z-9 break-all w-full">
+          <div className="flex justify-start items-center gap-x-1.5 px-2 py-1.5 text-sm dark:text-gray-300 relative z-9 break-all w-full">
             <DrilldownLink
               filterInfo={getFilterInfo(listItem)}
               onClick={onClick}
@@ -285,6 +330,7 @@ export default function ListReport<
             <ExternalLink
               item={listItem}
               getExternalLinkUrl={getExternalLinkUrl}
+              isTapped={tappedRow === listItem.name}
             />
           </div>
         </Bar>
@@ -299,19 +345,36 @@ export default function ListReport<
   }
 
   function renderMetricValuesFor(listItem: TListItem) {
-    return getAvailableMetrics().map((metric) => {
-      return (
-        <div
-          key={`${listItem.name}__${metric.key}`}
-          className={`text-right ${hiddenOnMobileClass(metric)}`}
-          style={{ width: colMinWidth, minWidth: colMinWidth }}
-        >
-          <span className="font-medium text-sm dark:text-gray-200 text-right">
-            {metric.renderValue(listItem, state.meta)}
-          </span>
-        </div>
-      )
-    })
+    const availableMetrics = getAvailableMetrics()
+    const showOnHoverIndex = availableMetrics.findIndex(
+      (m) => m.meta.showOnHover
+    )
+    const hasShowOnHoverMetric = showOnHoverIndex !== -1
+
+    return (
+      <>
+        {availableMetrics.map((metric, index) => {
+          const isShowOnHover = metric.meta.showOnHover
+
+          return (
+            <div
+              key={`${listItem.name}__${metric.key}`}
+              className={`text-right ${hiddenOnMobileClass(metric)} ${showOnHoverClass(metric, listItem.name)} ${slideLeftClass(index, showOnHoverIndex, hasShowOnHoverMetric, listItem.name)}`}
+              style={{ width: colMinWidth, minWidth: colMinWidth }}
+            >
+              <span
+                className={`font-medium text-sm text-right ${isShowOnHover ? 'text-gray-500 group-hover/row:text-gray-800 dark:group-hover/row:text-gray-200' : 'text-gray-800 dark:text-gray-200'}`}
+              >
+                {metric.renderValue(listItem, state.meta, {
+                  detailedView: false,
+                  isRowHovered: false
+                })}
+              </span>
+            </div>
+          )
+        })}
+      </>
+    )
   }
 
   function renderLoading() {
diff --git a/assets/js/dashboard/stats/reports/metric-value.test.tsx b/assets/js/dashboard/stats/reports/metric-value.test.tsx
index bd78894a95..032be2863f 100644
--- a/assets/js/dashboard/stats/reports/metric-value.test.tsx
+++ b/assets/js/dashboard/stats/reports/metric-value.test.tsx
@@ -11,10 +11,9 @@ const REVENUE = { long: '$1,659.50', short: '$1.7K' }
 
 describe('single value', () => {
   it('renders small value', async () => {
-    await renderWithTooltip(<MetricValue {...valueProps('visitors', 10)} />)
+    render(<MetricValue {...valueProps('visitors', 10)} />)
 
     expect(screen.getByTestId('metric-value')).toHaveTextContent('10')
-    expect(screen.getByRole('tooltip')).toHaveTextContent('10')
   })
 
   it('renders large value', async () => {
@@ -25,23 +24,19 @@ describe('single value', () => {
   })
 
   it('renders percentages', async () => {
-    await renderWithTooltip(<MetricValue {...valueProps('bounce_rate', 5.3)} />)
+    render(<MetricValue {...valueProps('bounce_rate', 5.3)} />)
 
     expect(screen.getByTestId('metric-value')).toHaveTextContent('5.3%')
-    expect(screen.getByRole('tooltip')).toHaveTextContent('5.3%')
   })
 
   it('renders durations', async () => {
-    await renderWithTooltip(
-      <MetricValue {...valueProps('visit_duration', 60)} />
-    )
+    render(<MetricValue {...valueProps('visit_duration', 60)} />)
 
     expect(screen.getByTestId('metric-value')).toHaveTextContent('1m 00s')
-    expect(screen.getByRole('tooltip')).toHaveTextContent('1m 00s')
   })
 
   it('renders with custom formatter', async () => {
-    await renderWithTooltip(
+    render(
       <MetricValue
         {...valueProps('test_money', 5.3)}
         formatter={(value) => `${value}$`}
@@ -49,7 +44,6 @@ describe('single value', () => {
     )
 
     expect(screen.getByTestId('metric-value')).toHaveTextContent('5.3$')
-    expect(screen.getByRole('tooltip')).toHaveTextContent('5.3$')
   })
 
   it('renders revenue properly', async () => {
@@ -80,9 +74,8 @@ describe('comparisons', () => {
     expect(screen.getByRole('tooltip')).toHaveTextContent(
       [
         '10 visitors',
-        '↑ 100%',
         '01 Aug - 31 Aug',
-        'vs',
+        '↑ 100%',
         '5 visitors',
         '01 July - 31 July'
       ].join('')
@@ -98,9 +91,8 @@ describe('comparisons', () => {
     expect(screen.getByRole('tooltip')).toHaveTextContent(
       [
         '5 visitors',
-        '↓ 50%',
         '01 Aug - 31 Aug',
-        'vs',
+        '↓ 50%',
         '10 visitors',
         '01 July - 31 July'
       ].join('')
@@ -116,9 +108,8 @@ describe('comparisons', () => {
     expect(screen.getByRole('tooltip')).toHaveTextContent(
       [
         '10 visitors',
-        '〰 0%',
         '01 Aug - 31 Aug',
-        'vs',
+        '0%',
         '10 visitors',
         '01 July - 31 July'
       ].join('')
@@ -136,9 +127,8 @@ describe('comparisons', () => {
     expect(screen.getByRole('tooltip')).toHaveTextContent(
       [
         '10 conversions',
-        '〰 0%',
         '01 Aug - 31 Aug',
-        'vs',
+        '0%',
         '10 conversions',
         '01 July - 31 July'
       ].join('')
@@ -154,14 +144,7 @@ describe('comparisons', () => {
     )
 
     expect(screen.getByRole('tooltip')).toHaveTextContent(
-      [
-        '10% ',
-        '〰 0%',
-        '01 Aug - 31 Aug',
-        'vs',
-        '10% ',
-        '01 July - 31 July'
-      ].join('')
+      ['10% ', '01 Aug - 31 Aug', '0%', '10% ', '01 July - 31 July'].join('')
     )
   })
 
@@ -177,9 +160,8 @@ describe('comparisons', () => {
     expect(screen.getByRole('tooltip')).toHaveTextContent(
       [
         '10$ test',
-        '↑ 100%',
         '01 Aug - 31 Aug',
-        'vs',
+        '↑ 100%',
         '5$ test',
         '01 July - 31 July'
       ].join('')
@@ -200,9 +182,8 @@ describe('comparisons', () => {
     expect(screen.getByRole('tooltip')).toHaveTextContent(
       [
         '$1,659.50 average_revenue',
-        '〰 0%',
         '01 Aug - 31 Aug',
-        'vs',
+        '0%',
         '$1,659.50 average_revenue',
         '01 July - 31 July'
       ].join('')
diff --git a/assets/js/dashboard/stats/reports/metric-value.tsx b/assets/js/dashboard/stats/reports/metric-value.tsx
index 3e3debdfc0..ed70963509 100644
--- a/assets/js/dashboard/stats/reports/metric-value.tsx
+++ b/assets/js/dashboard/stats/reports/metric-value.tsx
@@ -1,4 +1,4 @@
-import React, { useMemo } from 'react'
+import React, { useMemo, useRef, useEffect } from 'react'
 import { Metric } from '../../../types/query-api'
 import { Tooltip } from '../../util/tooltip'
 import { ChangeArrow } from './change-arrow'
@@ -36,23 +36,84 @@ export default function MetricValue(props: {
   renderLabel: (query: DashboardQuery) => string
   formatter?: (value: ValueType) => string
   meta: BreakdownResultMeta | null
+  detailedView?: boolean
+  isRowHovered?: boolean
 }) {
   const { query } = useQueryContext()
+  const portalRef = useRef<HTMLElement | null>(null)
 
-  const { metric, listItem } = props
+  useEffect(() => {
+    if (typeof document !== 'undefined') {
+      portalRef.current = document.body
+    }
+  }, [])
+
+  const { metric, listItem, detailedView = false, isRowHovered = false } = props
   const { value, comparison } = useMemo(
     () => valueRenderProps(listItem, metric),
     [listItem, metric]
   )
   const metricLabel = useMemo(() => props.renderLabel(query), [query, props])
   const shortFormatter = props.formatter ?? MetricFormatterShort[metric]
+  const longFormatter = props.formatter ?? MetricFormatterLong[metric]
+
+  const isAbbreviated = useMemo(() => {
+    if (value === null) return false
+    return shortFormatter(value) !== longFormatter(value)
+  }, [value, shortFormatter, longFormatter])
+
+  const showTooltip = detailedView
+    ? !!comparison
+    : !!comparison || isAbbreviated
+
+  const shouldShowLongFormat =
+    detailedView && !comparison && isRowHovered && isAbbreviated
+  const displayFormatter = shouldShowLongFormat ? longFormatter : shortFormatter
+
+  const percentageValue = listItem['percentage' as Metric]
+  const shouldShowPercentage =
+    detailedView &&
+    metric === 'visitors' &&
+    isRowHovered &&
+    percentageValue != null
+  const percentageFormatter = MetricFormatterShort['percentage']
+  const percentageDisplay = shouldShowPercentage
+    ? percentageFormatter(percentageValue)
+    : null
 
   if (value === null && (!comparison || comparison.value === null)) {
-    return <span data-testid="metric-value">{shortFormatter(value)}</span>
+    return <span data-testid="metric-value">{displayFormatter(value)}</span>
+  }
+
+  const valueContent = (
+    <span
+      className={showTooltip ? 'cursor-default' : ''}
+      data-testid="metric-value"
+    >
+      {percentageDisplay && (
+        <span className="mr-3 text-gray-500 dark:text-gray-400">
+          {percentageDisplay}
+        </span>
+      )}
+      {displayFormatter(value)}
+      {comparison ? (
+        <ChangeArrow
+          change={comparison.change}
+          metric={metric}
+          className="inline-block pl-1 w-4"
+          hideNumber
+        />
+      ) : null}
+    </span>
+  )
+
+  if (!showTooltip) {
+    return valueContent
   }
 
   return (
     <Tooltip
+      containerRef={portalRef as React.RefObject<HTMLElement>}
       info={
         <ComparisonTooltipContent
           value={value}
@@ -62,17 +123,7 @@ export default function MetricValue(props: {
         />
       }
     >
-      <span className="cursor-default" data-testid="metric-value">
-        {shortFormatter(value)}
-        {comparison ? (
-          <ChangeArrow
-            change={comparison.change}
-            metric={metric}
-            className="inline-block pl-1 w-4"
-            hideNumber
-          />
-        ) : null}
-      </span>
+      {valueContent}
     </Tooltip>
   )
 }
@@ -106,34 +157,34 @@ function ComparisonTooltipContent({
     return (
       <div className="text-left whitespace-nowrap py-1 space-y-2">
         <div>
-          <div className="flex items-center">
-            <span className="font-bold text-base">
-              {longFormatter(value)} {label}
-            </span>
+          <div className="flex gap-x-4">
+            <div className="flex flex-col">
+              <span className="font-medium text-sm/6 text-white">
+                {longFormatter(value)} {label}
+              </span>
+              <div className="font-normal text-xs text-white">
+                {meta.date_range_label}
+              </div>
+            </div>
             <ChangeArrow
               metric={metric}
               change={comparison.change}
-              className="pl-4 text-xs text-gray-100"
+              className="text-xs/6 font-medium text-white"
             />
           </div>
-          <div className="font-normal text-xs">{meta.date_range_label}</div>
         </div>
-        <div>vs</div>
+        <div className="w-full border-t border-gray-600"></div>
         <div>
-          <div className="font-bold text-base">
+          <div className="font-medium text-sm/6 text-gray-300/80">
             {longFormatter(comparison.value)} {label}
           </div>
-          <div className="font-normal text-xs">
+          <div className="font-normal text-xs text-gray-300/80">
             {meta.comparison_date_range_label}
           </div>
         </div>
       </div>
     )
   } else {
-    return (
-      <div className="whitespace-nowrap">
-        {longFormatter(value)} {label}
-      </div>
-    )
+    return <div className="whitespace-nowrap">{longFormatter(value)}</div>
   }
 }
diff --git a/assets/js/dashboard/stats/reports/metrics.js b/assets/js/dashboard/stats/reports/metrics.js
index 38554065c3..d3089714c5 100644
--- a/assets/js/dashboard/stats/reports/metrics.js
+++ b/assets/js/dashboard/stats/reports/metrics.js
@@ -43,7 +43,8 @@ export class Metric {
     this.renderValue = this.renderValue.bind(this)
   }
 
-  renderValue(listItem, meta) {
+  renderValue(listItem, meta, options = {}) {
+    const { detailedView = false, isRowHovered = false } = options
     return (
       <MetricValue
         listItem={listItem}
@@ -51,6 +52,8 @@ export class Metric {
         renderLabel={this.renderLabel}
         meta={meta}
         formatter={this.formatter}
+        detailedView={detailedView}
+        isRowHovered={isRowHovered}
       />
     )
   }
@@ -85,7 +88,7 @@ export const createVisitors = (props) => {
   }
 
   return new Metric({
-    width: 'w-24',
+    width: 'w-36',
     sortable: true,
     ...props,
     key: 'visitors',
@@ -96,7 +99,7 @@ export const createVisitors = (props) => {
 export const createConversionRate = (props) => {
   const renderLabel = (_query) => 'CR'
   return new Metric({
-    width: 'w-24',
+    width: 'w-28 md:w-24',
     ...props,
     key: 'conversion_rate',
     renderLabel,
@@ -116,13 +119,13 @@ export const createPercentage = (props) => {
 }
 
 export const createEvents = (props) => {
-  return new Metric({ width: 'w-24', ...props, key: 'events', sortable: true })
+  return new Metric({ width: 'w-28', ...props, key: 'events', sortable: true })
 }
 
 export const createTotalRevenue = (props) => {
   const renderLabel = (_query) => 'Revenue'
   return new Metric({
-    width: 'w-24',
+    width: 'w-32',
     ...props,
     key: 'total_revenue',
     renderLabel,
@@ -133,7 +136,7 @@ export const createTotalRevenue = (props) => {
 export const createAverageRevenue = (props) => {
   const renderLabel = (_query) => 'Average'
   return new Metric({
-    width: 'w-24',
+    width: 'w-28',
     ...props,
     key: 'average_revenue',
     renderLabel,
@@ -142,9 +145,9 @@ export const createAverageRevenue = (props) => {
 }
 
 export const createTotalVisitors = (props) => {
-  const renderLabel = (_query) => 'Total Visitors'
+  const renderLabel = (_query) => 'Total visitors'
   return new Metric({
-    width: 'w-28',
+    width: 'w-32',
     ...props,
     key: 'total_visitors',
     renderLabel,
@@ -157,9 +160,9 @@ export const createVisits = (props) => {
 }
 
 export const createVisitDuration = (props) => {
-  const renderLabel = (_query) => 'Visit Duration'
+  const renderLabel = (_query) => 'Visit duration'
   return new Metric({
-    width: 'w-36',
+    width: 'w-28 md:w-24',
     ...props,
     key: 'visit_duration',
     renderLabel,
@@ -168,9 +171,9 @@ export const createVisitDuration = (props) => {
 }
 
 export const createBounceRate = (props) => {
-  const renderLabel = (_query) => 'Bounce Rate'
+  const renderLabel = (_query) => 'Bounce rate'
   return new Metric({
-    width: 'w-28',
+    width: 'w-28 md:w-24',
     ...props,
     key: 'bounce_rate',
     renderLabel,
@@ -190,9 +193,9 @@ export const createPageviews = (props) => {
 }
 
 export const createTimeOnPage = (props) => {
-  const renderLabel = (_query) => 'Time on Page'
+  const renderLabel = (_query) => 'Time on page'
   return new Metric({
-    width: 'w-32',
+    width: 'w-28 md:w-24',
     ...props,
     key: 'time_on_page',
     renderLabel,
@@ -201,9 +204,9 @@ export const createTimeOnPage = (props) => {
 }
 
 export const createExitRate = (props) => {
-  const renderLabel = (_query) => 'Exit Rate'
+  const renderLabel = (_query) => 'Exit rate'
   return new Metric({
-    width: 'w-28',
+    width: 'w-28 md:w-24',
     ...props,
     key: 'exit_rate',
     renderLabel,
@@ -212,9 +215,9 @@ export const createExitRate = (props) => {
 }
 
 export const createScrollDepth = (props) => {
-  const renderLabel = (_query) => 'Scroll Depth'
+  const renderLabel = (_query) => 'Scroll depth'
   return new Metric({
-    width: 'w-28',
+    width: 'w-28 md:w-24',
     ...props,
     key: 'scroll_depth',
     renderLabel,
diff --git a/assets/js/dashboard/stats/sources/search-terms.tsx b/assets/js/dashboard/stats/sources/search-terms.tsx
index 906d4c6983..bab9205f1e 100644
--- a/assets/js/dashboard/stats/sources/search-terms.tsx
+++ b/assets/js/dashboard/stats/sources/search-terms.tsx
@@ -149,7 +149,7 @@ export function SearchTerms() {
               path: referrersGoogleRoute.path,
               search: (search: Record<string, unknown>) => search
             }}
-            className="w-full mt-2"
+            className="w-full mt-3"
             onClick={undefined}
           />
         </React.Fragment>
diff --git a/assets/js/dashboard/stats/sources/source-list.js b/assets/js/dashboard/stats/sources/source-list.js
index e9bd4fcf83..007143d6ed 100644
--- a/assets/js/dashboard/stats/sources/source-list.js
+++ b/assets/js/dashboard/stats/sources/source-list.js
@@ -27,26 +27,26 @@ import { DropdownTabButton, TabButton, TabWrapper } from '../../components/tabs'
 
 const UTM_TAGS = {
   utm_medium: {
-    title: 'UTM Mediums',
+    title: 'UTM mediums',
     label: 'Medium',
     endpoint: '/utm_mediums'
   },
   utm_source: {
-    title: 'UTM Sources',
+    title: 'UTM sources',
     label: 'Source',
     endpoint: '/utm_sources'
   },
   utm_campaign: {
-    title: 'UTM Campaigns',
+    title: 'UTM campaigns',
     label: 'Campaign',
     endpoint: '/utm_campaigns'
   },
   utm_content: {
-    title: 'UTM Contents',
+    title: 'UTM contents',
     label: 'Content',
     endpoint: '/utm_contents'
   },
-  utm_term: { title: 'UTM Terms', label: 'Term', endpoint: '/utm_terms' }
+  utm_term: { title: 'UTM terms', label: 'Term', endpoint: '/utm_terms' }
 }
 
 function AllSources({ afterFetchData }) {
@@ -70,6 +70,8 @@ function AllSources({ afterFetchData }) {
   function chooseMetrics() {
     return [
       metrics.createVisitors({ meta: { plot: true } }),
+      !hasConversionGoalFilter(query) &&
+        metrics.createPercentage({ meta: { showOnHover: true } }),
       hasConversionGoalFilter(query) && metrics.createConversionRate()
     ].filter((metric) => !!metric)
   }
@@ -83,7 +85,7 @@ function AllSources({ afterFetchData }) {
       metrics={chooseMetrics()}
       detailsLinkProps={{ path: sourcesRoute.path, search: (search) => search }}
       renderIcon={renderIcon}
-      color="bg-blue-50 group-hover:bg-blue-100"
+      color="bg-blue-50 group-hover/row:bg-blue-100"
     />
   )
 }
@@ -106,6 +108,8 @@ function Channels({ onClick, afterFetchData }) {
   function chooseMetrics() {
     return [
       metrics.createVisitors({ meta: { plot: true } }),
+      !hasConversionGoalFilter(query) &&
+        metrics.createPercentage({ meta: { showOnHover: true } }),
       hasConversionGoalFilter(query) && metrics.createConversionRate()
     ].filter((metric) => !!metric)
   }
@@ -122,7 +126,7 @@ function Channels({ onClick, afterFetchData }) {
         path: channelsRoute.path,
         search: (search) => search
       }}
-      color="bg-blue-50 group-hover:bg-blue-100"
+      color="bg-blue-50 group-hover/row:bg-blue-100"
     />
   )
 }
@@ -154,6 +158,8 @@ function UTMSources({ tab, afterFetchData }) {
   function chooseMetrics() {
     return [
       metrics.createVisitors({ meta: { plot: true } }),
+      !hasConversionGoalFilter(query) &&
+        metrics.createPercentage({ meta: { showOnHover: true } }),
       hasConversionGoalFilter(query) && metrics.createConversionRate()
     ].filter((metric) => !!metric)
   }
@@ -166,14 +172,14 @@ function UTMSources({ tab, afterFetchData }) {
       keyLabel={utmTag.label}
       metrics={chooseMetrics()}
       detailsLinkProps={{ path: route?.path, search: (search) => search }}
-      color="bg-blue-50 group-hover:bg-blue-100"
+      color="bg-blue-50 group-hover/row:bg-blue-100"
     />
   )
 }
 
 const labelFor = {
-  channels: 'Top Channels',
-  all: 'Top Sources'
+  channels: 'Top channels',
+  all: 'Top sources'
 }
 
 for (const [key, utm_tag] of Object.entries(UTM_TAGS)) {
@@ -241,7 +247,7 @@ export default function SourceList() {
   }
 
   return (
-    <div>
+    <div className="group/report overflow-x-hidden">
       {/* Header Container */}
       <div className="w-full flex justify-between">
         <div className="flex gap-x-1">
diff --git a/assets/js/dashboard/util/filters.js b/assets/js/dashboard/util/filters.js
index 6e5ec25022..2415d2943b 100644
--- a/assets/js/dashboard/util/filters.js
+++ b/assets/js/dashboard/util/filters.js
@@ -291,23 +291,23 @@ export const formattedFilters = {
   prop_value: 'Value',
   source: 'Source',
   channel: 'Channel',
-  utm_medium: 'UTM Medium',
-  utm_source: 'UTM Source',
-  utm_campaign: 'UTM Campaign',
-  utm_content: 'UTM Content',
-  utm_term: 'UTM Term',
+  utm_medium: 'UTM medium',
+  utm_source: 'UTM source',
+  utm_campaign: 'UTM campaign',
+  utm_content: 'UTM content',
+  utm_term: 'UTM term',
   referrer: 'Referrer URL',
   screen: 'Screen size',
   browser: 'Browser',
-  browser_version: 'Browser Version',
-  os: 'Operating System',
-  os_version: 'Operating System Version',
+  browser_version: 'Browser version',
+  os: 'Operating system',
+  os_version: 'Operating system version',
   country: 'Country',
   region: 'Region',
   city: 'City',
   page: 'Page',
   hostname: 'Hostname',
-  entry_page: 'Entry Page',
-  exit_page: 'Exit Page',
+  entry_page: 'Entry page',
+  exit_page: 'Exit page',
   segment: 'Segment'
 }
diff --git a/assets/js/dashboard/util/number-formatter.ts b/assets/js/dashboard/util/number-formatter.ts
index 814955ab95..68038321e6 100644
--- a/assets/js/dashboard/util/number-formatter.ts
+++ b/assets/js/dashboard/util/number-formatter.ts
@@ -69,7 +69,11 @@ export function durationFormatter(duration: number): string {
 
 export function percentageFormatter(number: number | null): string {
   if (typeof number === 'number') {
-    return number + '%'
+    if (Math.abs(number) > 0 && Math.abs(number) < 0.1) {
+      return number.toFixed(2) + '%'
+    } else {
+      return number.toFixed(1).replace(/\.0$/, '') + '%'
+    }
   } else {
     return '-'
   }
diff --git a/assets/js/dashboard/util/tooltip.tsx b/assets/js/dashboard/util/tooltip.tsx
index 641f695682..fbce1a0813 100644
--- a/assets/js/dashboard/util/tooltip.tsx
+++ b/assets/js/dashboard/util/tooltip.tsx
@@ -26,16 +26,14 @@ export function Tooltip({
   const [popperElement, setPopperElement] = useState<HTMLDivElement | null>(
     null
   )
-  const [arrowElement, setArrowElement] = useState<HTMLDivElement | null>(null)
 
   const { styles, attributes } = usePopper(referenceElement, popperElement, {
     placement: 'top',
     modifiers: [
-      { name: 'arrow', options: { element: arrowElement } },
       {
         name: 'offset',
         options: {
-          offset: [0, 4]
+          offset: [0, 6]
         }
       },
       ...(boundary
@@ -67,8 +65,6 @@ export function Tooltip({
           popperStyle={styles.popper}
           popperAttributes={attributes.popper}
           setPopperElement={setPopperElement}
-          setArrowElement={setArrowElement}
-          arrowStyle={styles.arrow}
         >
           {info}
         </TooltipMessage>
@@ -82,16 +78,12 @@ function TooltipMessage({
   popperStyle,
   popperAttributes,
   setPopperElement,
-  setArrowElement,
-  arrowStyle,
   children
 }: {
   containerRef?: RefObject<HTMLElement>
   popperStyle: CSSProperties
-  arrowStyle: CSSProperties
   popperAttributes?: Record<string, string>
   setPopperElement: (element: HTMLDivElement) => void
-  setArrowElement: (element: HTMLDivElement) => void
   children: ReactNode
 }) {
   const messageElement = (
@@ -99,15 +91,10 @@ function TooltipMessage({
       ref={setPopperElement}
       style={popperStyle}
       {...popperAttributes}
-      className="z-50 p-2 rounded-sm text-sm text-gray-100 font-bold bg-gray-800 dark:bg-gray-700"
+      className="z-[999] px-2 py-1 rounded-sm text-sm text-gray-100 font-medium bg-gray-800 dark:bg-gray-700"
       role="tooltip"
     >
       {children}
-      <div
-        ref={setArrowElement}
-        style={arrowStyle}
-        className="tooltip-arrow"
-      ></div>
     </div>
   )
   if (containerRef) {
diff --git a/extra/lib/plausible_web/live/funnel_settings/form.ex b/extra/lib/plausible_web/live/funnel_settings/form.ex
index 5619ba0b90..3ad7dc71d5 100644
--- a/extra/lib/plausible_web/live/funnel_settings/form.ex
+++ b/extra/lib/plausible_web/live/funnel_settings/form.ex
@@ -64,7 +64,7 @@ defmodule PlausibleWeb.Live.FunnelSettings.Form do
             phx-target="#funnel-form"
             phx-click-away="cancel-add-funnel"
             onkeydown="return event.key != 'Enter';"
-            class="bg-white dark:bg-gray-900 shadow-md rounded px-8 pt-6 pb-8 mb-4 mt-8"
+            class="bg-white dark:bg-gray-900 shadow-2xl rounded-lg px-8 pt-6 pb-8 mb-4 mt-8"
           >
             <.title class="mb-6">
               {if @funnel, do: "Edit", else: "Add"} funnel
diff --git a/lib/plausible/stats/sql/special_metrics.ex b/lib/plausible/stats/sql/special_metrics.ex
index 929037ec83..04b429e6df 100644
--- a/lib/plausible/stats/sql/special_metrics.ex
+++ b/lib/plausible/stats/sql/special_metrics.ex
@@ -44,7 +44,7 @@ defmodule Plausible.Stats.SQL.SpecialMetrics do
     |> select_merge_as([], %{
       percentage:
         fragment(
-          "if(? > 0, round(? / ? * 100, 1), null)",
+          "if(? > 0, round(? / ? * 100, 2), null)",
           selected_as(:total_visitors),
           selected_as(:visitors),
           selected_as(:total_visitors)
diff --git a/lib/plausible_web/controllers/api/stats_controller.ex b/lib/plausible_web/controllers/api/stats_controller.ex
index 015f2525ae..12f61120de 100644
--- a/lib/plausible_web/controllers/api/stats_controller.ex
+++ b/lib/plausible_web/controllers/api/stats_controller.ex
@@ -475,7 +475,9 @@ defmodule PlausibleWeb.Api.StatsController do
     pagination = parse_pagination(params)
 
     extra_metrics =
-      if params["detailed"], do: [:bounce_rate, :visit_duration], else: []
+      if params["detailed"],
+        do: [:percentage, :bounce_rate, :visit_duration],
+        else: [:percentage]
 
     metrics =
       breakdown_metrics(query,
@@ -513,7 +515,9 @@ defmodule PlausibleWeb.Api.StatsController do
     pagination = parse_pagination(params)
 
     extra_metrics =
-      if params["detailed"], do: [:bounce_rate, :visit_duration], else: []
+      if params["detailed"],
+        do: [:percentage, :bounce_rate, :visit_duration],
+        else: [:percentage]
 
     metrics =
       breakdown_metrics(query,
@@ -606,7 +610,7 @@ defmodule PlausibleWeb.Api.StatsController do
 
     metrics =
       breakdown_metrics(query,
-        extra_metrics: [:bounce_rate, :visit_duration],
+        extra_metrics: [:percentage, :bounce_rate, :visit_duration],
         include_revenue?: !!params["detailed"]
       )
 
@@ -641,7 +645,7 @@ defmodule PlausibleWeb.Api.StatsController do
 
     metrics =
       breakdown_metrics(query,
-        extra_metrics: [:bounce_rate, :visit_duration],
+        extra_metrics: [:percentage, :bounce_rate, :visit_duration],
         include_revenue?: !!params["detailed"]
       )
 
@@ -676,7 +680,7 @@ defmodule PlausibleWeb.Api.StatsController do
 
     metrics =
       breakdown_metrics(query,
-        extra_metrics: [:bounce_rate, :visit_duration],
+        extra_metrics: [:percentage, :bounce_rate, :visit_duration],
         include_revenue?: !!params["detailed"]
       )
 
@@ -711,7 +715,7 @@ defmodule PlausibleWeb.Api.StatsController do
 
     metrics =
       breakdown_metrics(query,
-        extra_metrics: [:bounce_rate, :visit_duration],
+        extra_metrics: [:percentage, :bounce_rate, :visit_duration],
         include_revenue?: !!params["detailed"]
       )
 
@@ -746,7 +750,7 @@ defmodule PlausibleWeb.Api.StatsController do
 
     metrics =
       breakdown_metrics(query,
-        extra_metrics: [:bounce_rate, :visit_duration],
+        extra_metrics: [:percentage, :bounce_rate, :visit_duration],
         include_revenue?: !!params["detailed"]
       )
 
@@ -781,7 +785,7 @@ defmodule PlausibleWeb.Api.StatsController do
 
     metrics =
       breakdown_metrics(query,
-        extra_metrics: [:bounce_rate, :visit_duration],
+        extra_metrics: [:percentage, :bounce_rate, :visit_duration],
         include_revenue?: !!params["detailed"]
       )
 
@@ -873,7 +877,9 @@ defmodule PlausibleWeb.Api.StatsController do
     pagination = parse_pagination(params)
 
     extra_metrics =
-      if params["detailed"], do: [:bounce_rate, :visit_duration], else: []
+      if params["detailed"],
+        do: [:percentage, :bounce_rate, :visit_duration],
+        else: [:percentage]
 
     metrics =
       breakdown_metrics(query,
@@ -902,9 +908,9 @@ defmodule PlausibleWeb.Api.StatsController do
 
     extra_metrics =
       if params["detailed"] do
-        [:pageviews, :bounce_rate, :time_on_page, :scroll_depth]
+        [:percentage, :pageviews, :bounce_rate, :time_on_page, :scroll_depth]
       else
-        []
+        [:percentage]
       end
 
     metrics =
@@ -947,7 +953,7 @@ defmodule PlausibleWeb.Api.StatsController do
 
     metrics =
       breakdown_metrics(query,
-        extra_metrics: [:visits, :visit_duration, :bounce_rate],
+        extra_metrics: [:percentage, :visits, :visit_duration, :bounce_rate],
         include_revenue?: !!params["detailed"]
       )
 
@@ -990,9 +996,9 @@ defmodule PlausibleWeb.Api.StatsController do
 
     extra_metrics =
       if TableDecider.sessions_join_events?(query) do
-        [:visits]
+        [:percentage, :visits]
       else
-        [:visits, :exit_rate]
+        [:percentage, :visits, :exit_rate]
       end
 
     metrics =
@@ -1099,7 +1105,12 @@ defmodule PlausibleWeb.Api.StatsController do
     params = Map.put(params, "property", "visit:region")
     query = Query.from(site, params, debug_metadata(conn))
     pagination = parse_pagination(params)
-    metrics = breakdown_metrics(query, include_revenue?: !!params["detailed"])
+
+    metrics =
+      breakdown_metrics(query,
+        extra_metrics: [:percentage],
+        include_revenue?: !!params["detailed"]
+      )
 
     %{results: results, meta: meta} = Stats.breakdown(site, query, metrics, pagination)
 
@@ -1140,7 +1151,12 @@ defmodule PlausibleWeb.Api.StatsController do
     params = Map.put(params, "property", "visit:city")
     query = Query.from(site, params, debug_metadata(conn))
     pagination = parse_pagination(params)
-    metrics = breakdown_metrics(query, include_revenue?: !!params["detailed"])
+
+    metrics =
+      breakdown_metrics(query,
+        extra_metrics: [:percentage],
+        include_revenue?: !!params["detailed"]
+      )
 
     %{results: results, meta: meta} = Stats.breakdown(site, query, metrics, pagination)
 
diff --git a/lib/plausible_web/live/components/modal.ex b/lib/plausible_web/live/components/modal.ex
index cd02a4ee5a..d71011aa06 100644
--- a/lib/plausible_web/live/components/modal.ex
+++ b/lib/plausible_web/live/components/modal.ex
@@ -163,7 +163,7 @@ defmodule PlausibleWeb.Live.Components.Modal do
 
   def render(assigns) do
     class = [
-      "md:w-1/2 w-full max-w-md mx-auto bg-white dark:bg-gray-900 shadow-xl rounded-lg px-8 pt-6 pb-8 top-24",
+      "md:w-1/2 w-full max-w-md mx-auto bg-white dark:bg-gray-900 shadow-2xl rounded-lg px-8 pt-6 pb-8 top-24",
       assigns.class
     ]
 
diff --git a/test/plausible_web/controllers/api/external_stats_controller/query_comparisons_test.exs b/test/plausible_web/controllers/api/external_stats_controller/query_comparisons_test.exs
index e0b2309a72..99596e0032 100644
--- a/test/plausible_web/controllers/api/external_stats_controller/query_comparisons_test.exs
+++ b/test/plausible_web/controllers/api/external_stats_controller/query_comparisons_test.exs
@@ -280,7 +280,7 @@ defmodule PlausibleWeb.Api.ExternalStatsController.QueryComparisonsTest do
              },
              %{
                "dimensions" => ["Firefox"],
-               "metrics" => [2, 33.3],
+               "metrics" => [2, 33.33],
                "comparison" => %{
                  "dimensions" => ["Firefox"],
                  "metrics" => [4, 50.0],
@@ -304,11 +304,11 @@ defmodule PlausibleWeb.Api.ExternalStatsController.QueryComparisonsTest do
     assert json_response(conn2, 200)["results"] == [
              %{
                "dimensions" => ["Safari"],
-               "metrics" => [1, 16.7],
+               "metrics" => [1, 16.67],
                "comparison" => %{
                  "dimensions" => ["Safari"],
                  "metrics" => [3, 37.5],
-                 "change" => [-67, -55]
+                 "change" => [-67, -56]
                }
              }
            ]
@@ -361,7 +361,7 @@ defmodule PlausibleWeb.Api.ExternalStatsController.QueryComparisonsTest do
     assert json_response(conn, 200)["results"] == [
              %{
                "dimensions" => ["Chrome"],
-               "metrics" => [2, 66.7],
+               "metrics" => [2, 66.67],
                "comparison" => %{
                  "dimensions" => ["Chrome"],
                  "metrics" => [40, 40.0],
@@ -370,7 +370,7 @@ defmodule PlausibleWeb.Api.ExternalStatsController.QueryComparisonsTest do
              },
              %{
                "dimensions" => ["Firefox"],
-               "metrics" => [1, 33.3],
+               "metrics" => [1, 33.33],
                "comparison" => %{
                  "dimensions" => ["Firefox"],
                  "metrics" => [50, 50.0],
diff --git a/test/plausible_web/controllers/api/external_stats_controller/query_test.exs b/test/plausible_web/controllers/api/external_stats_controller/query_test.exs
index 50ff8a5f25..2e565d4838 100644
--- a/test/plausible_web/controllers/api/external_stats_controller/query_test.exs
+++ b/test/plausible_web/controllers/api/external_stats_controller/query_test.exs
@@ -2045,8 +2045,8 @@ defmodule PlausibleWeb.Api.ExternalStatsController.QueryTest do
 
       assert results == [
                %{"dimensions" => [unquote(value1)], "metrics" => [3, 50]},
-               %{"dimensions" => [unquote(value2)], "metrics" => [2, 33.3]},
-               %{"dimensions" => [unquote(blank_value)], "metrics" => [1, 16.7]}
+               %{"dimensions" => [unquote(value2)], "metrics" => [2, 33.33]},
+               %{"dimensions" => [unquote(blank_value)], "metrics" => [1, 16.67]}
              ]
     end
   end
diff --git a/test/plausible_web/controllers/api/stats_controller/browsers_test.exs b/test/plausible_web/controllers/api/stats_controller/browsers_test.exs
index 18870325ff..3eb9c4401a 100644
--- a/test/plausible_web/controllers/api/stats_controller/browsers_test.exs
+++ b/test/plausible_web/controllers/api/stats_controller/browsers_test.exs
@@ -14,8 +14,8 @@ defmodule PlausibleWeb.Api.StatsController.BrowsersTest do
       conn = get(conn, "/api/stats/#{site.domain}/browsers?period=day")
 
       assert json_response(conn, 200)["results"] == [
-               %{"name" => "Chrome", "visitors" => 2, "percentage" => 66.7},
-               %{"name" => "Firefox", "visitors" => 1, "percentage" => 33.3}
+               %{"name" => "Chrome", "visitors" => 2, "percentage" => 66.67},
+               %{"name" => "Firefox", "visitors" => 1, "percentage" => 33.33}
              ]
     end
 
@@ -132,8 +132,8 @@ defmodule PlausibleWeb.Api.StatsController.BrowsersTest do
       conn2 = get(conn, "/api/stats/#{site.domain}/browsers?period=day&with_imported=true")
 
       assert json_response(conn2, 200)["results"] == [
-               %{"name" => "Chrome", "visitors" => 2, "percentage" => 66.7},
-               %{"name" => "Firefox", "visitors" => 1, "percentage" => 33.3}
+               %{"name" => "Chrome", "visitors" => 2, "percentage" => 66.67},
+               %{"name" => "Firefox", "visitors" => 1, "percentage" => 33.33}
              ]
     end
 
@@ -211,7 +211,7 @@ defmodule PlausibleWeb.Api.StatsController.BrowsersTest do
                %{
                  "name" => "Chrome",
                  "visitors" => 2,
-                 "percentage" => 66.7,
+                 "percentage" => 66.67,
                  "comparison" => %{
                    "visitors" => 0,
                    "percentage" => 0.0,
@@ -221,7 +221,7 @@ defmodule PlausibleWeb.Api.StatsController.BrowsersTest do
                %{
                  "name" => "Firefox",
                  "visitors" => 1,
-                 "percentage" => 33.3,
+                 "percentage" => 33.33,
                  "comparison" => %{
                    "visitors" => 1,
                    "percentage" => 50.0,
@@ -257,7 +257,7 @@ defmodule PlausibleWeb.Api.StatsController.BrowsersTest do
                %{
                  "name" => "Chrome",
                  "visitors" => 2,
-                 "percentage" => 66.7,
+                 "percentage" => 66.67,
                  "comparison" => %{
                    "visitors" => 1,
                    "percentage" => 25.0,
@@ -452,14 +452,14 @@ defmodule PlausibleWeb.Api.StatsController.BrowsersTest do
                  "name" => "Chrome 78.0",
                  "version" => "78.0",
                  "visitors" => 2,
-                 "percentage" => 66.7,
+                 "percentage" => 66.67,
                  "browser" => "Chrome"
                },
                %{
                  "name" => "Chrome 77.0",
                  "version" => "77.0",
                  "visitors" => 1,
-                 "percentage" => 33.3,
+                 "percentage" => 33.33,
                  "browser" => "Chrome"
                }
              ]
diff --git a/test/plausible_web/controllers/api/stats_controller/cities_test.exs b/test/plausible_web/controllers/api/stats_controller/cities_test.exs
index 7a15769327..15ff32ba3d 100644
--- a/test/plausible_web/controllers/api/stats_controller/cities_test.exs
+++ b/test/plausible_web/controllers/api/stats_controller/cities_test.exs
@@ -38,8 +38,20 @@ defmodule PlausibleWeb.Api.StatsController.CitiesTest do
       conn = get(conn, "/api/stats/#{site.domain}/cities?period=day")
 
       assert json_response(conn, 200)["results"] == [
-               %{"code" => 588_409, "country_flag" => "🇪🇪", "name" => "Tallinn", "visitors" => 3},
-               %{"code" => 591_632, "country_flag" => "🇪🇪", "name" => "Kärdla", "visitors" => 2}
+               %{
+                 "code" => 588_409,
+                 "country_flag" => "🇪🇪",
+                 "name" => "Tallinn",
+                 "visitors" => 3,
+                 "percentage" => 60.0
+               },
+               %{
+                 "code" => 591_632,
+                 "country_flag" => "🇪🇪",
+                 "name" => "Kärdla",
+                 "visitors" => 2,
+                 "percentage" => 40.0
+               }
              ]
     end
 
@@ -48,7 +60,13 @@ defmodule PlausibleWeb.Api.StatsController.CitiesTest do
       conn = get(conn, "/api/stats/#{site.domain}/cities?period=day&filters=#{filters}")
 
       assert json_response(conn, 200)["results"] == [
-               %{"code" => 591_632, "country_flag" => "🇪🇪", "name" => "Kärdla", "visitors" => 2}
+               %{
+                 "code" => 591_632,
+                 "country_flag" => "🇪🇪",
+                 "name" => "Kärdla",
+                 "visitors" => 2,
+                 "percentage" => 100.0
+               }
              ]
     end
 
@@ -62,8 +80,20 @@ defmodule PlausibleWeb.Api.StatsController.CitiesTest do
       conn = get(conn, "/api/stats/#{site.domain}/cities?period=day&with_imported=true")
 
       assert json_response(conn, 200)["results"] == [
-               %{"code" => 588_409, "country_flag" => "🇪🇪", "name" => "Tallinn", "visitors" => 4},
-               %{"code" => 591_632, "country_flag" => "🇪🇪", "name" => "Kärdla", "visitors" => 2}
+               %{
+                 "code" => 588_409,
+                 "country_flag" => "🇪🇪",
+                 "name" => "Tallinn",
+                 "visitors" => 4,
+                 "percentage" => 66.67
+               },
+               %{
+                 "code" => 591_632,
+                 "country_flag" => "🇪🇪",
+                 "name" => "Kärdla",
+                 "visitors" => 2,
+                 "percentage" => 33.33
+               }
              ]
     end
 
diff --git a/test/plausible_web/controllers/api/stats_controller/countries_test.exs b/test/plausible_web/controllers/api/stats_controller/countries_test.exs
index 71ba96043e..a54c5c84c6 100644
--- a/test/plausible_web/controllers/api/stats_controller/countries_test.exs
+++ b/test/plausible_web/controllers/api/stats_controller/countries_test.exs
@@ -23,7 +23,7 @@ defmodule PlausibleWeb.Api.StatsController.CountriesTest do
                  "name" => "Estonia",
                  "flag" => "🇪🇪",
                  "visitors" => 2,
-                 "percentage" => 66.7
+                 "percentage" => 66.67
                },
                %{
                  "code" => "GB",
@@ -31,7 +31,7 @@ defmodule PlausibleWeb.Api.StatsController.CountriesTest do
                  "name" => "United Kingdom",
                  "flag" => "🇬🇧",
                  "visitors" => 1,
-                 "percentage" => 33.3
+                 "percentage" => 33.33
                }
              ]
 
diff --git a/test/plausible_web/controllers/api/stats_controller/custom_prop_breakdown_test.exs b/test/plausible_web/controllers/api/stats_controller/custom_prop_breakdown_test.exs
index 77a72687f7..b2c0ff43bf 100644
--- a/test/plausible_web/controllers/api/stats_controller/custom_prop_breakdown_test.exs
+++ b/test/plausible_web/controllers/api/stats_controller/custom_prop_breakdown_test.exs
@@ -89,13 +89,13 @@ defmodule PlausibleWeb.Api.StatsController.CustomPropBreakdownTest do
                  "visitors" => 2,
                  "name" => "K2sna Kalle",
                  "events" => 2,
-                 "percentage" => 66.7
+                 "percentage" => 66.67
                },
                %{
                  "visitors" => 1,
                  "name" => "(none)",
                  "events" => 1,
-                 "percentage" => 33.3
+                 "percentage" => 33.33
                }
              ]
     end
@@ -135,7 +135,7 @@ defmodule PlausibleWeb.Api.StatsController.CustomPropBreakdownTest do
                  "visitors" => 2,
                  "name" => "Teet",
                  "events" => 2,
-                 "percentage" => 33.3
+                 "percentage" => 33.33
                }
              ]
 
@@ -144,7 +144,7 @@ defmodule PlausibleWeb.Api.StatsController.CustomPropBreakdownTest do
                  "visitors" => 1,
                  "name" => "(none)",
                  "events" => 1,
-                 "percentage" => 16.7
+                 "percentage" => 16.67
                }
              ]
     end
@@ -1082,13 +1082,13 @@ defmodule PlausibleWeb.Api.StatsController.CustomPropBreakdownTest do
                  "visitors" => 2,
                  "name" => "K2sna Kalle",
                  "events" => 2,
-                 "percentage" => 66.7
+                 "percentage" => 66.67
                },
                %{
                  "visitors" => 1,
                  "name" => "Sipsik",
                  "events" => 1,
-                 "percentage" => 33.3
+                 "percentage" => 33.33
                }
              ]
     end
@@ -1121,13 +1121,13 @@ defmodule PlausibleWeb.Api.StatsController.CustomPropBreakdownTest do
                  "visitors" => 2,
                  "name" => "bar",
                  "events" => 2,
-                 "percentage" => 66.7
+                 "percentage" => 66.67
                },
                %{
                  "visitors" => 1,
                  "name" => "foobar",
                  "events" => 1,
-                 "percentage" => 33.3
+                 "percentage" => 33.33
                }
              ]
     end
diff --git a/test/plausible_web/controllers/api/stats_controller/imported_test.exs b/test/plausible_web/controllers/api/stats_controller/imported_test.exs
index 81c3535fd5..bf7f30d114 100644
--- a/test/plausible_web/controllers/api/stats_controller/imported_test.exs
+++ b/test/plausible_web/controllers/api/stats_controller/imported_test.exs
@@ -154,6 +154,15 @@ defmodule PlausibleWeb.Api.StatsController.ImportedTest do
           )
         ])
 
+        populate_stats(site, import_id, [
+          build(:imported_visitors, date: ~D[2021-01-01]),
+          build(:imported_visitors, date: ~D[2021-01-01]),
+          build(:imported_visitors, date: ~D[2021-01-01]),
+          build(:imported_visitors, date: ~D[2021-01-01]),
+          build(:imported_visitors, date: ~D[2021-01-31]),
+          build(:imported_visitors, date: ~D[2021-01-31])
+        ])
+
         import_data(
           [
             %{
@@ -280,11 +289,11 @@ defmodule PlausibleWeb.Api.StatsController.ImportedTest do
           |> Enum.sort()
 
         assert results == [
-                 %{"name" => "A Nice Newsletter", "visitors" => 1},
-                 %{"name" => "Direct / None", "visitors" => 1},
-                 %{"name" => "DuckDuckGo", "visitors" => 2},
-                 %{"name" => "Google", "visitors" => 4},
-                 %{"name" => "Twitter", "visitors" => 1}
+                 %{"name" => "A Nice Newsletter", "visitors" => 1, "percentage" => 11.11},
+                 %{"name" => "Direct / None", "visitors" => 1, "percentage" => 11.11},
+                 %{"name" => "DuckDuckGo", "visitors" => 2, "percentage" => 22.22},
+                 %{"name" => "Google", "visitors" => 4, "percentage" => 44.44},
+                 %{"name" => "Twitter", "visitors" => 1, "percentage" => 11.11}
                ]
       end
 
@@ -415,10 +424,10 @@ defmodule PlausibleWeb.Api.StatsController.ImportedTest do
           |> Enum.sort()
 
         assert results == [
-                 %{"name" => "(not set)", "visitors" => 1},
-                 %{"name" => "Direct", "visitors" => 2},
-                 %{"name" => "Organic Search", "visitors" => 3},
-                 %{"name" => "Paid Search", "visitors" => 2}
+                 %{"name" => "(not set)", "visitors" => 1, "percentage" => 33.33},
+                 %{"name" => "Direct", "visitors" => 2, "percentage" => 66.67},
+                 %{"name" => "Organic Search", "visitors" => 3, "percentage" => 100.0},
+                 %{"name" => "Paid Search", "visitors" => 2, "percentage" => 66.67}
                ]
       end
 
@@ -492,8 +501,9 @@ defmodule PlausibleWeb.Api.StatsController.ImportedTest do
                  %{
                    "bounce_rate" => 100.0,
                    "name" => "social",
-                   "visit_duration" => 20,
-                   "visitors" => 3
+                   "visit_duration" => 20.0,
+                   "visitors" => 3,
+                   "percentage" => 100.0
                  }
                ]
       end
@@ -581,13 +591,15 @@ defmodule PlausibleWeb.Api.StatsController.ImportedTest do
                    "name" => "august",
                    "visitors" => 2,
                    "bounce_rate" => 50.0,
-                   "visit_duration" => 50.0
+                   "visit_duration" => 50.0,
+                   "percentage" => 50.0
                  },
                  %{
                    "name" => "profile",
                    "visitors" => 2,
                    "bounce_rate" => 100.0,
-                   "visit_duration" => 50.0
+                   "visit_duration" => 50.0,
+                   "percentage" => 50.0
                  }
                ]
       end
@@ -676,13 +688,15 @@ defmodule PlausibleWeb.Api.StatsController.ImportedTest do
                    "name" => "Sweden",
                    "visitors" => 3,
                    "bounce_rate" => 67.0,
-                   "visit_duration" => 33.0
+                   "visit_duration" => 33.0,
+                   "percentage" => 60.0
                  },
                  %{
                    "name" => "oat milk",
                    "visitors" => 2,
                    "bounce_rate" => 100.0,
-                   "visit_duration" => 50.0
+                   "visit_duration" => 50.0,
+                   "percentage" => 40.0
                  }
                ]
       end
@@ -770,13 +784,15 @@ defmodule PlausibleWeb.Api.StatsController.ImportedTest do
                    "name" => "ad",
                    "visitors" => 2,
                    "bounce_rate" => 100.0,
-                   "visit_duration" => 50.0
+                   "visit_duration" => 50.0,
+                   "percentage" => 50.0
                  },
                  %{
                    "name" => "blog",
                    "visitors" => 2,
                    "bounce_rate" => 50.0,
-                   "visit_duration" => 50.0
+                   "visit_duration" => 50.0,
+                   "percentage" => 50.0
                  }
                ]
       end
@@ -801,6 +817,13 @@ defmodule PlausibleWeb.Api.StatsController.ImportedTest do
           )
         ])
 
+        populate_stats(site, import_id, [
+          build(:imported_visitors, date: ~D[2021-01-01]),
+          build(:imported_visitors, date: ~D[2021-01-01]),
+          build(:imported_visitors, date: ~D[2021-01-01]),
+          build(:imported_visitors, date: ~D[2021-01-01])
+        ])
+
         import_data(
           [
             %{
@@ -877,12 +900,13 @@ defmodule PlausibleWeb.Api.StatsController.ImportedTest do
 
         assert json_response(conn, 200)["results"] == [
                  %{
-                   "bounce_rate" => 0,
+                   "bounce_rate" => 0.0,
                    "time_on_page" => 60,
                    "visitors" => 3,
                    "pageviews" => 4,
                    "scroll_depth" => nil,
-                   "name" => "/some-other-page"
+                   "name" => "/some-other-page",
+                   "percentage" => 60.0
                  },
                  %{
                    "bounce_rate" => 25.0,
@@ -890,7 +914,8 @@ defmodule PlausibleWeb.Api.StatsController.ImportedTest do
                    "visitors" => 2,
                    "pageviews" => 2,
                    "scroll_depth" => nil,
-                   "name" => "/"
+                   "name" => "/",
+                   "percentage" => 40.0
                  }
                ]
       end
@@ -960,12 +985,19 @@ defmodule PlausibleWeb.Api.StatsController.ImportedTest do
           )
 
         assert json_response(conn, 200)["results"] == [
-                 %{"code" => 588_335, "name" => "Tartu", "visitors" => 1, "country_flag" => "🇪🇪"},
+                 %{
+                   "code" => 588_335,
+                   "name" => "Tartu",
+                   "visitors" => 1,
+                   "country_flag" => "🇪🇪",
+                   "percentage" => 50.0
+                 },
                  %{
                    "code" => 2_650_225,
                    "name" => "Edinburgh",
                    "visitors" => 1,
-                   "country_flag" => "🇬🇧"
+                   "country_flag" => "🇬🇧",
+                   "percentage" => 50.0
                  }
                ]
       end
diff --git a/test/plausible_web/controllers/api/stats_controller/operating_systems_test.exs b/test/plausible_web/controllers/api/stats_controller/operating_systems_test.exs
index ea064b4eb5..3256de427d 100644
--- a/test/plausible_web/controllers/api/stats_controller/operating_systems_test.exs
+++ b/test/plausible_web/controllers/api/stats_controller/operating_systems_test.exs
@@ -14,8 +14,8 @@ defmodule PlausibleWeb.Api.StatsController.OperatingSystemsTest do
       conn = get(conn, "/api/stats/#{site.domain}/operating-systems?period=day")
 
       assert json_response(conn, 200)["results"] == [
-               %{"name" => "Mac", "visitors" => 2, "percentage" => 66.7},
-               %{"name" => "Android", "visitors" => 1, "percentage" => 33.3}
+               %{"name" => "Mac", "visitors" => 2, "percentage" => 66.67},
+               %{"name" => "Android", "visitors" => 1, "percentage" => 33.33}
              ]
     end
 
@@ -175,8 +175,8 @@ defmodule PlausibleWeb.Api.StatsController.OperatingSystemsTest do
       conn1 = get(conn, "/api/stats/#{site.domain}/operating-systems?period=day")
 
       assert json_response(conn1, 200)["results"] == [
-               %{"name" => "Mac", "visitors" => 2, "percentage" => 66.7},
-               %{"name" => "Android", "visitors" => 1, "percentage" => 33.3}
+               %{"name" => "Mac", "visitors" => 2, "percentage" => 66.67},
+               %{"name" => "Android", "visitors" => 1, "percentage" => 33.33}
              ]
 
       conn2 =
@@ -357,14 +357,14 @@ defmodule PlausibleWeb.Api.StatsController.OperatingSystemsTest do
                %{
                  "name" => "Mac 10.16",
                  "visitors" => 2,
-                 "percentage" => 66.7,
+                 "percentage" => 66.67,
                  "os" => "Mac",
                  "version" => "10.16"
                },
                %{
                  "name" => "Mac 10.15",
                  "visitors" => 1,
-                 "percentage" => 33.3,
+                 "percentage" => 33.33,
                  "os" => "Mac",
                  "version" => "10.15"
                }
diff --git a/test/plausible_web/controllers/api/stats_controller/pages_test.exs b/test/plausible_web/controllers/api/stats_controller/pages_test.exs
index 72f70802b9..748d378c3f 100644
--- a/test/plausible_web/controllers/api/stats_controller/pages_test.exs
+++ b/test/plausible_web/controllers/api/stats_controller/pages_test.exs
@@ -24,9 +24,9 @@ defmodule PlausibleWeb.Api.StatsController.PagesTest do
       conn = get(conn, "/api/stats/#{site.domain}/pages?period=day")
 
       assert json_response(conn, 200)["results"] == [
-               %{"visitors" => 3, "name" => "/"},
-               %{"visitors" => 2, "name" => "/register"},
-               %{"visitors" => 1, "name" => "/contact"}
+               %{"visitors" => 3, "name" => "/", "percentage" => 50.0},
+               %{"visitors" => 2, "name" => "/register", "percentage" => 33.33},
+               %{"visitors" => 1, "name" => "/contact", "percentage" => 16.67}
              ]
     end
 
@@ -46,18 +46,18 @@ defmodule PlausibleWeb.Api.StatsController.PagesTest do
       conn = get(conn1, "/api/stats/#{site.domain}/pages?period=day&filters=#{filters}")
 
       assert json_response(conn, 200)["results"] == [
-               %{"visitors" => 3, "name" => "/"},
-               %{"visitors" => 2, "name" => "/register"},
-               %{"visitors" => 1, "name" => "/contact"},
-               %{"visitors" => 1, "name" => "/landing"}
+               %{"visitors" => 3, "name" => "/", "percentage" => 50.0},
+               %{"visitors" => 2, "name" => "/register", "percentage" => 33.33},
+               %{"visitors" => 1, "name" => "/contact", "percentage" => 16.67},
+               %{"visitors" => 1, "name" => "/landing", "percentage" => 16.67}
              ]
 
       filters = Jason.encode!([[:is, "event:hostname", ["d.example.com"]]])
       conn = get(conn1, "/api/stats/#{site.domain}/pages?period=day&filters=#{filters}")
 
       assert json_response(conn, 200)["results"] == [
-               %{"visitors" => 2, "name" => "/register"},
-               %{"visitors" => 1, "name" => "/"}
+               %{"visitors" => 2, "name" => "/register", "percentage" => 66.67},
+               %{"visitors" => 1, "name" => "/", "percentage" => 33.33}
              ]
     end
 
@@ -80,7 +80,7 @@ defmodule PlausibleWeb.Api.StatsController.PagesTest do
       conn = get(conn, "/api/stats/#{site.domain}/pages?period=day&filters=#{filters}")
 
       assert json_response(conn, 200)["results"] == [
-               %{"visitors" => 1, "name" => "/blog/john-1"}
+               %{"visitors" => 1, "name" => "/blog/john-1", "percentage" => 100.0}
              ]
     end
 
@@ -106,8 +106,8 @@ defmodule PlausibleWeb.Api.StatsController.PagesTest do
       conn = get(conn, "/api/stats/#{site.domain}/pages?period=day&filters=#{filters}")
 
       assert json_response(conn, 200)["results"] == [
-               %{"visitors" => 1, "name" => "/"},
-               %{"visitors" => 1, "name" => "/blog/other-post"}
+               %{"visitors" => 1, "name" => "/", "percentage" => 50.0},
+               %{"visitors" => 1, "name" => "/blog/other-post", "percentage" => 50.0}
              ]
     end
 
@@ -143,8 +143,8 @@ defmodule PlausibleWeb.Api.StatsController.PagesTest do
       conn = get(conn, "/api/stats/#{site.domain}/pages?period=day&filters=#{filters}")
 
       assert json_response(conn, 200)["results"] == [
-               %{"visitors" => 1, "name" => "/1"},
-               %{"visitors" => 1, "name" => "/2"}
+               %{"visitors" => 1, "name" => "/1", "percentage" => 50.0},
+               %{"visitors" => 1, "name" => "/2", "percentage" => 50.0}
              ]
     end
 
@@ -185,9 +185,9 @@ defmodule PlausibleWeb.Api.StatsController.PagesTest do
       conn = get(conn, "/api/stats/#{site.domain}/pages?period=day&filters=#{filters}")
 
       assert json_response(conn, 200)["results"] == [
-               %{"visitors" => 1, "name" => "/1"},
-               %{"visitors" => 1, "name" => "/2"},
-               %{"visitors" => 1, "name" => "/6"}
+               %{"visitors" => 1, "name" => "/1", "percentage" => 33.33},
+               %{"visitors" => 1, "name" => "/2", "percentage" => 33.33},
+               %{"visitors" => 1, "name" => "/6", "percentage" => 33.33}
              ]
     end
 
@@ -228,7 +228,7 @@ defmodule PlausibleWeb.Api.StatsController.PagesTest do
       conn = get(conn, "/api/stats/#{site.domain}/pages?period=day&filters=#{filters}")
 
       assert json_response(conn, 200)["results"] == [
-               %{"visitors" => 1, "name" => "/1"}
+               %{"visitors" => 1, "name" => "/1", "percentage" => 100.0}
              ]
     end
 
@@ -319,7 +319,8 @@ defmodule PlausibleWeb.Api.StatsController.PagesTest do
                  "pageviews" => 2,
                  "bounce_rate" => 0,
                  "time_on_page" => 315,
-                 "scroll_depth" => 0
+                 "scroll_depth" => 0,
+                 "percentage" => 100.0
                },
                %{
                  "name" => "/blog/john-1",
@@ -327,7 +328,8 @@ defmodule PlausibleWeb.Api.StatsController.PagesTest do
                  "pageviews" => 1,
                  "bounce_rate" => 0,
                  "time_on_page" => 60,
-                 "scroll_depth" => 0
+                 "scroll_depth" => 0,
+                 "percentage" => 50.0
                }
              ]
     end
@@ -419,7 +421,8 @@ defmodule PlausibleWeb.Api.StatsController.PagesTest do
                  "pageviews" => 2,
                  "bounce_rate" => 0,
                  "time_on_page" => 120,
-                 "scroll_depth" => 0
+                 "scroll_depth" => 0,
+                 "percentage" => 100.0
                },
                %{
                  "name" => "/blog/other-post",
@@ -427,7 +430,8 @@ defmodule PlausibleWeb.Api.StatsController.PagesTest do
                  "pageviews" => 1,
                  "bounce_rate" => 0,
                  "time_on_page" => 30,
-                 "scroll_depth" => 0
+                 "scroll_depth" => 0,
+                 "percentage" => 50.0
                }
              ]
     end
@@ -500,7 +504,8 @@ defmodule PlausibleWeb.Api.StatsController.PagesTest do
                  "pageviews" => 2,
                  "bounce_rate" => 50,
                  "time_on_page" => 45,
-                 "scroll_depth" => 0
+                 "scroll_depth" => 0,
+                 "percentage" => 100.0
                },
                %{
                  "name" => "/blog/other-post",
@@ -508,7 +513,8 @@ defmodule PlausibleWeb.Api.StatsController.PagesTest do
                  "pageviews" => 1,
                  "bounce_rate" => 0,
                  "time_on_page" => 30,
-                 "scroll_depth" => 0
+                 "scroll_depth" => 0,
+                 "percentage" => 50.0
                }
              ]
     end
@@ -589,7 +595,8 @@ defmodule PlausibleWeb.Api.StatsController.PagesTest do
                  "pageviews" => 2,
                  "bounce_rate" => 100,
                  "time_on_page" => 30,
-                 "scroll_depth" => 0
+                 "scroll_depth" => 0,
+                 "percentage" => 100.0
                },
                %{
                  "name" => "/blog/john-1",
@@ -597,7 +604,8 @@ defmodule PlausibleWeb.Api.StatsController.PagesTest do
                  "pageviews" => 1,
                  "bounce_rate" => 0,
                  "time_on_page" => 60,
-                 "scroll_depth" => 0
+                 "scroll_depth" => 0,
+                 "percentage" => 50.0
                }
              ]
     end
@@ -645,7 +653,8 @@ defmodule PlausibleWeb.Api.StatsController.PagesTest do
       assert json_response(conn, 200)["results"] == [
                %{
                  "name" => "/firefox",
-                 "visitors" => 2
+                 "visitors" => 2,
+                 "percentage" => 100.0
                }
              ]
     end
@@ -685,7 +694,8 @@ defmodule PlausibleWeb.Api.StatsController.PagesTest do
       assert json_response(conn, 200)["results"] == [
                %{
                  "name" => "/safari",
-                 "visitors" => 1
+                 "visitors" => 1,
+                 "percentage" => 100.0
                }
              ]
     end
@@ -758,7 +768,8 @@ defmodule PlausibleWeb.Api.StatsController.PagesTest do
                  "pageviews" => 3,
                  "bounce_rate" => 50,
                  "time_on_page" => 90,
-                 "scroll_depth" => 0
+                 "scroll_depth" => 0,
+                 "percentage" => 100.0
                }
              ]
     end
@@ -831,7 +842,8 @@ defmodule PlausibleWeb.Api.StatsController.PagesTest do
                  "pageviews" => 2,
                  "bounce_rate" => 0,
                  "time_on_page" => 60,
-                 "scroll_depth" => 25
+                 "scroll_depth" => 25,
+                 "percentage" => 66.67
                },
                %{
                  "name" => "/blog",
@@ -839,14 +851,16 @@ defmodule PlausibleWeb.Api.StatsController.PagesTest do
                  "pageviews" => 4,
                  "bounce_rate" => 33,
                  "time_on_page" => 80,
-                 "scroll_depth" => 60
+                 "scroll_depth" => 60,
+                 "percentage" => 100.0
                }
              ]
     end
 
     test "calculates scroll_depth from native and imported data combined", %{
       conn: conn,
-      site: site
+      site: site,
+      site_import: site_import
     } do
       populate_stats(site, [
         build(:pageview,
@@ -873,6 +887,12 @@ defmodule PlausibleWeb.Api.StatsController.PagesTest do
         )
       ])
 
+      populate_stats(site, site_import.id, [
+        build(:imported_visitors, date: ~D[2020-01-01]),
+        build(:imported_visitors, date: ~D[2020-01-01]),
+        build(:imported_visitors, date: ~D[2020-01-01])
+      ])
+
       conn =
         get(
           conn,
@@ -886,14 +906,16 @@ defmodule PlausibleWeb.Api.StatsController.PagesTest do
                  "pageviews" => 4,
                  "bounce_rate" => 100,
                  "time_on_page" => 28,
-                 "scroll_depth" => 50
+                 "scroll_depth" => 50,
+                 "percentage" => 100.0
                }
              ]
     end
 
     test "handles missing scroll_depth data from native and imported sources", %{
       conn: conn,
-      site: site
+      site: site,
+      site_import: site_import
     } do
       populate_stats(site, [
         build(:pageview,
@@ -942,6 +964,12 @@ defmodule PlausibleWeb.Api.StatsController.PagesTest do
         )
       ])
 
+      populate_stats(
+        site,
+        site_import.id,
+        for(_ <- 1..24, do: build(:imported_visitors, date: ~D[2020-01-01]))
+      )
+
       conn =
         get(
           conn,
@@ -955,7 +983,8 @@ defmodule PlausibleWeb.Api.StatsController.PagesTest do
                  "pageviews" => 5,
                  "bounce_rate" => 0,
                  "time_on_page" => 48,
-                 "scroll_depth" => 50
+                 "scroll_depth" => 50,
+                 "percentage" => 20.0
                },
                %{
                  "name" => "/native-only",
@@ -963,7 +992,8 @@ defmodule PlausibleWeb.Api.StatsController.PagesTest do
                  "pageviews" => 1,
                  "bounce_rate" => 0,
                  "time_on_page" => 60,
-                 "scroll_depth" => 40
+                 "scroll_depth" => 40,
+                 "percentage" => 4.0
                },
                %{
                  "name" => "/imported-only",
@@ -971,7 +1001,8 @@ defmodule PlausibleWeb.Api.StatsController.PagesTest do
                  "pageviews" => 30,
                  "bounce_rate" => 0,
                  "time_on_page" => 30,
-                 "scroll_depth" => 10
+                 "scroll_depth" => 10,
+                 "percentage" => 80.0
                }
              ]
     end
@@ -1017,7 +1048,8 @@ defmodule PlausibleWeb.Api.StatsController.PagesTest do
                  "pageviews" => 160,
                  "bounce_rate" => 0,
                  "time_on_page" => 60,
-                 "scroll_depth" => 10
+                 "scroll_depth" => 10,
+                 "percentage" => nil
                }
              ]
     end
@@ -1097,7 +1129,8 @@ defmodule PlausibleWeb.Api.StatsController.PagesTest do
                  "pageviews" => 3,
                  "bounce_rate" => 50,
                  "time_on_page" => 75,
-                 "scroll_depth" => 0
+                 "scroll_depth" => 0,
+                 "percentage" => 66.67
                },
                %{
                  "name" => "/about",
@@ -1105,7 +1138,8 @@ defmodule PlausibleWeb.Api.StatsController.PagesTest do
                  "pageviews" => 1,
                  "bounce_rate" => 100,
                  "time_on_page" => 30,
-                 "scroll_depth" => 0
+                 "scroll_depth" => 0,
+                 "percentage" => 33.33
                }
              ]
     end
@@ -1185,7 +1219,8 @@ defmodule PlausibleWeb.Api.StatsController.PagesTest do
                  "pageviews" => 3,
                  "bounce_rate" => 50,
                  "time_on_page" => 75,
-                 "scroll_depth" => 0
+                 "scroll_depth" => 0,
+                 "percentage" => 100.0
                }
              ]
     end
@@ -1265,7 +1300,8 @@ defmodule PlausibleWeb.Api.StatsController.PagesTest do
                  "pageviews" => 2,
                  "bounce_rate" => 100,
                  "time_on_page" => 30,
-                 "scroll_depth" => 0
+                 "scroll_depth" => 0,
+                 "percentage" => 66.67
                },
                %{
                  "name" => "/blog/post-1",
@@ -1273,7 +1309,8 @@ defmodule PlausibleWeb.Api.StatsController.PagesTest do
                  "pageviews" => 1,
                  "bounce_rate" => 0,
                  "time_on_page" => 60,
-                 "scroll_depth" => 0
+                 "scroll_depth" => 0,
+                 "percentage" => 33.33
                },
                %{
                  "name" => "/blog/post-2",
@@ -1281,7 +1318,8 @@ defmodule PlausibleWeb.Api.StatsController.PagesTest do
                  "pageviews" => 1,
                  "bounce_rate" => 0,
                  "time_on_page" => 30,
-                 "scroll_depth" => 0
+                 "scroll_depth" => 0,
+                 "percentage" => 33.33
                }
              ]
     end
@@ -1339,7 +1377,8 @@ defmodule PlausibleWeb.Api.StatsController.PagesTest do
                  "pageviews" => 1,
                  "bounce_rate" => 0,
                  "time_on_page" => 60,
-                 "scroll_depth" => 0
+                 "scroll_depth" => 0,
+                 "percentage" => 100.0
                },
                %{
                  "name" => "/blog/(/post-2",
@@ -1347,7 +1386,8 @@ defmodule PlausibleWeb.Api.StatsController.PagesTest do
                  "pageviews" => 1,
                  "bounce_rate" => 0,
                  "time_on_page" => 30,
-                 "scroll_depth" => 0
+                 "scroll_depth" => 0,
+                 "percentage" => 100.0
                }
              ]
     end
@@ -1427,7 +1467,8 @@ defmodule PlausibleWeb.Api.StatsController.PagesTest do
                  "pageviews" => 2,
                  "bounce_rate" => 50,
                  "time_on_page" => 600,
-                 "scroll_depth" => 0
+                 "scroll_depth" => 0,
+                 "percentage" => 100.0
                },
                %{
                  "name" => "/about",
@@ -1435,7 +1476,8 @@ defmodule PlausibleWeb.Api.StatsController.PagesTest do
                  "pageviews" => 1,
                  "bounce_rate" => 0,
                  "time_on_page" => 30,
-                 "scroll_depth" => 0
+                 "scroll_depth" => 0,
+                 "percentage" => 50.0
                }
              ]
     end
@@ -1455,17 +1497,17 @@ defmodule PlausibleWeb.Api.StatsController.PagesTest do
       conn1 = get(conn, "/api/stats/#{site.domain}/pages?period=day")
 
       assert json_response(conn1, 200)["results"] == [
-               %{"visitors" => 3, "name" => "/"},
-               %{"visitors" => 2, "name" => "/register"},
-               %{"visitors" => 1, "name" => "/contact"}
+               %{"visitors" => 3, "name" => "/", "percentage" => 50.0},
+               %{"visitors" => 2, "name" => "/register", "percentage" => 33.33},
+               %{"visitors" => 1, "name" => "/contact", "percentage" => 16.67}
              ]
 
       conn2 = get(conn, "/api/stats/#{site.domain}/pages?period=day&with_imported=true")
 
       assert json_response(conn2, 200)["results"] == [
-               %{"visitors" => 4, "name" => "/"},
-               %{"visitors" => 3, "name" => "/register"},
-               %{"visitors" => 1, "name" => "/contact"}
+               %{"visitors" => 4, "name" => "/", "percentage" => 66.67},
+               %{"visitors" => 3, "name" => "/register", "percentage" => 50.0},
+               %{"visitors" => 1, "name" => "/contact", "percentage" => 16.67}
              ]
     end
 
@@ -1559,7 +1601,8 @@ defmodule PlausibleWeb.Api.StatsController.PagesTest do
                  "visitors" => 2,
                  "pageviews" => 2,
                  "name" => "/",
-                 "scroll_depth" => 0
+                 "scroll_depth" => 0,
+                 "percentage" => 100.0
                },
                %{
                  "bounce_rate" => 0,
@@ -1567,7 +1610,8 @@ defmodule PlausibleWeb.Api.StatsController.PagesTest do
                  "visitors" => 1,
                  "pageviews" => 1,
                  "name" => "/some-other-page",
-                 "scroll_depth" => 0
+                 "scroll_depth" => 0,
+                 "percentage" => 50.0
                }
              ]
     end
@@ -1608,7 +1652,8 @@ defmodule PlausibleWeb.Api.StatsController.PagesTest do
                  "pageviews" => 2,
                  "time_on_page" => nil,
                  "visitors" => 2,
-                 "scroll_depth" => nil
+                 "scroll_depth" => nil,
+                 "percentage" => 100.0
                }
              ]
     end
@@ -1744,7 +1789,8 @@ defmodule PlausibleWeb.Api.StatsController.PagesTest do
                  "pageviews" => 3,
                  "time_on_page" => 435,
                  "visitors" => 2,
-                 "scroll_depth" => 0
+                 "scroll_depth" => 0,
+                 "percentage" => 100.0
                },
                %{
                  "bounce_rate" => 0,
@@ -1752,14 +1798,16 @@ defmodule PlausibleWeb.Api.StatsController.PagesTest do
                  "pageviews" => 1,
                  "time_on_page" => 120,
                  "visitors" => 1,
-                 "scroll_depth" => 0
+                 "scroll_depth" => 0,
+                 "percentage" => 50.0
                }
              ]
     end
 
     test "calculates bounce rate and time on page for pages with imported data", %{
       conn: conn,
-      site: site
+      site: site,
+      site_import: site_import
     } do
       populate_stats(site, [
         build(:pageview,
@@ -1815,6 +1863,12 @@ defmodule PlausibleWeb.Api.StatsController.PagesTest do
         )
       ])
 
+      populate_stats(site, site_import.id, [
+        build(:imported_visitors, date: ~D[2021-01-01]),
+        build(:imported_visitors, date: ~D[2021-01-01]),
+        build(:imported_visitors, date: ~D[2021-01-01])
+      ])
+
       conn =
         get(
           conn,
@@ -1828,7 +1882,8 @@ defmodule PlausibleWeb.Api.StatsController.PagesTest do
                  "visitors" => 3,
                  "pageviews" => 3,
                  "scroll_depth" => 0,
-                 "name" => "/"
+                 "name" => "/",
+                 "percentage" => 60.0
                },
                %{
                  "bounce_rate" => 0,
@@ -1836,7 +1891,8 @@ defmodule PlausibleWeb.Api.StatsController.PagesTest do
                  "visitors" => 2,
                  "pageviews" => 2,
                  "scroll_depth" => 0,
-                 "name" => "/some-other-page"
+                 "name" => "/some-other-page",
+                 "percentage" => 40.0
                }
              ]
     end
@@ -1851,8 +1907,8 @@ defmodule PlausibleWeb.Api.StatsController.PagesTest do
       conn = get(conn, "/api/stats/#{site.domain}/pages?period=realtime")
 
       assert json_response(conn, 200)["results"] == [
-               %{"visitors" => 2, "name" => "/page1"},
-               %{"visitors" => 1, "name" => "/page2"}
+               %{"visitors" => 2, "name" => "/page1", "percentage" => 66.67},
+               %{"visitors" => 1, "name" => "/page2", "percentage" => 33.33}
              ]
     end
 
@@ -1926,7 +1982,8 @@ defmodule PlausibleWeb.Api.StatsController.PagesTest do
                  "pageviews" => 4,
                  "time_on_page" => 90.0,
                  "visitors" => 4,
-                 "scroll_depth" => 0
+                 "scroll_depth" => 0,
+                 "percentage" => 100.0
                }
              ]
     end
@@ -1989,7 +2046,8 @@ defmodule PlausibleWeb.Api.StatsController.PagesTest do
                  "pageviews" => 4,
                  "time_on_page" => 90.0,
                  "visitors" => 4,
-                 "scroll_depth" => 0
+                 "scroll_depth" => 0,
+                 "percentage" => 80.0
                },
                %{
                  "bounce_rate" => 100,
@@ -1997,7 +2055,8 @@ defmodule PlausibleWeb.Api.StatsController.PagesTest do
                  "pageviews" => 1,
                  "time_on_page" => 10.0,
                  "visitors" => 1,
-                 "scroll_depth" => nil
+                 "scroll_depth" => nil,
+                 "percentage" => 20.0
                }
              ]
     end
@@ -2055,20 +2114,22 @@ defmodule PlausibleWeb.Api.StatsController.PagesTest do
 
       assert json_response(conn, 200)["results"] == [
                %{
-                 "bounce_rate" => 50,
+                 "bounce_rate" => 50.0,
                  "name" => "/aaa",
                  "pageviews" => 4,
-                 "time_on_page" => 90.0,
+                 "time_on_page" => 90,
                  "visitors" => 4,
-                 "scroll_depth" => 0
+                 "scroll_depth" => 0,
+                 "percentage" => 80.0
                },
                %{
-                 "bounce_rate" => 100,
+                 "bounce_rate" => 100.0,
                  "name" => "/a",
                  "pageviews" => 1,
-                 "time_on_page" => 10.0,
+                 "time_on_page" => 10,
                  "visitors" => 1,
-                 "scroll_depth" => nil
+                 "scroll_depth" => nil,
+                 "percentage" => 20.0
                }
              ]
     end
@@ -2103,24 +2164,27 @@ defmodule PlausibleWeb.Api.StatsController.PagesTest do
                %{
                  "bounce_rate" => 100,
                  "comparison" => %{
-                   "bounce_rate" => 0,
+                   "bounce_rate" => 0.0,
                    "pageviews" => 0,
                    "time_on_page" => nil,
                    "visitors" => 0,
                    "scroll_depth" => nil,
+                   "percentage" => 0.0,
                    "change" => %{
                      "bounce_rate" => nil,
                      "pageviews" => 100,
                      "time_on_page" => nil,
                      "visitors" => 100,
-                     "scroll_depth" => nil
+                     "scroll_depth" => nil,
+                     "percentage" => 100
                    }
                  },
                  "name" => "/page2",
                  "pageviews" => 2,
                  "time_on_page" => nil,
                  "visitors" => 2,
-                 "scroll_depth" => nil
+                 "scroll_depth" => nil,
+                 "percentage" => 66.67
                },
                %{
                  "bounce_rate" => 100,
@@ -2129,18 +2193,21 @@ defmodule PlausibleWeb.Api.StatsController.PagesTest do
                  "time_on_page" => nil,
                  "visitors" => 1,
                  "scroll_depth" => nil,
+                 "percentage" => 33.33,
                  "comparison" => %{
                    "bounce_rate" => 100,
                    "pageviews" => 1,
                    "time_on_page" => nil,
                    "visitors" => 1,
                    "scroll_depth" => nil,
+                   "percentage" => 100.0,
                    "change" => %{
                      "bounce_rate" => 0,
                      "pageviews" => 0,
                      "time_on_page" => nil,
                      "visitors" => 0,
-                     "scroll_depth" => nil
+                     "scroll_depth" => nil,
+                     "percentage" => -67
                    }
                  }
                }
@@ -2177,7 +2244,8 @@ defmodule PlausibleWeb.Api.StatsController.PagesTest do
                    "pageviews" => 3,
                    "time_on_page" => nil,
                    "visitors" => 3,
-                   "scroll_depth" => nil
+                   "scroll_depth" => nil,
+                   "percentage" => 50.0
                  },
                  %{
                    "bounce_rate" => 100,
@@ -2185,7 +2253,8 @@ defmodule PlausibleWeb.Api.StatsController.PagesTest do
                    "pageviews" => 2,
                    "time_on_page" => nil,
                    "visitors" => 2,
-                   "scroll_depth" => nil
+                   "scroll_depth" => nil,
+                   "percentage" => 33.33
                  },
                  %{
                    "bounce_rate" => 100,
@@ -2193,7 +2262,8 @@ defmodule PlausibleWeb.Api.StatsController.PagesTest do
                    "pageviews" => 1,
                    "time_on_page" => nil,
                    "visitors" => 1,
-                   "scroll_depth" => nil
+                   "scroll_depth" => nil,
+                   "percentage" => 16.67
                  }
                ]
       end
@@ -2241,14 +2311,16 @@ defmodule PlausibleWeb.Api.StatsController.PagesTest do
                  "visits" => 2,
                  "name" => "/page1",
                  "visit_duration" => 0,
-                 "bounce_rate" => 100
+                 "bounce_rate" => 100,
+                 "percentage" => 66.67
                },
                %{
                  "visitors" => 1,
                  "visits" => 2,
                  "name" => "/page2",
                  "visit_duration" => 450,
-                 "bounce_rate" => 50
+                 "bounce_rate" => 50,
+                 "percentage" => 33.33
                }
              ]
     end
@@ -2299,14 +2371,16 @@ defmodule PlausibleWeb.Api.StatsController.PagesTest do
                  "visits" => 1,
                  "name" => "/blog",
                  "visit_duration" => 60,
-                 "bounce_rate" => 0
+                 "bounce_rate" => 0,
+                 "percentage" => 50.0
                },
                %{
                  "visitors" => 1,
                  "visits" => 1,
                  "name" => "/blog/john-2",
                  "visit_duration" => 0,
-                 "bounce_rate" => 100
+                 "bounce_rate" => 100,
+                 "percentage" => 50.0
                }
              ]
     end
@@ -2356,14 +2430,16 @@ defmodule PlausibleWeb.Api.StatsController.PagesTest do
                  "visits" => 2,
                  "name" => "/page1",
                  "visit_duration" => 0,
-                 "bounce_rate" => 100
+                 "bounce_rate" => 100,
+                 "percentage" => 66.67
                },
                %{
                  "visitors" => 1,
                  "visits" => 2,
                  "name" => "/page2",
                  "visit_duration" => 450,
-                 "bounce_rate" => 50
+                 "bounce_rate" => 50,
+                 "percentage" => 33.33
                }
              ]
 
@@ -2379,14 +2455,16 @@ defmodule PlausibleWeb.Api.StatsController.PagesTest do
                  "visits" => 5,
                  "name" => "/page2",
                  "visit_duration" => 240.0,
-                 "bounce_rate" => 20
+                 "bounce_rate" => 20.0,
+                 "percentage" => 60.0
                },
                %{
                  "visitors" => 2,
                  "visits" => 2,
                  "name" => "/page1",
-                 "visit_duration" => 0,
-                 "bounce_rate" => 100
+                 "visit_duration" => 0.0,
+                 "bounce_rate" => 100.0,
+                 "percentage" => 40.0
                }
              ]
     end
@@ -2444,14 +2522,16 @@ defmodule PlausibleWeb.Api.StatsController.PagesTest do
                  "visit_duration" => 0,
                  "visitors" => 1,
                  "visits" => 1,
-                 "bounce_rate" => 100
+                 "bounce_rate" => 100,
+                 "percentage" => 50.0
                },
                %{
                  "name" => "/page2",
                  "visit_duration" => 0,
                  "visitors" => 1,
                  "visits" => 1,
-                 "bounce_rate" => 100
+                 "bounce_rate" => 100,
+                 "percentage" => 50.0
                }
              ]
     end
@@ -2610,21 +2690,24 @@ defmodule PlausibleWeb.Api.StatsController.PagesTest do
                  "name" => "/a",
                  "visits" => 10,
                  "visitors" => 6,
-                 "bounce_rate" => 10
+                 "bounce_rate" => 10.0,
+                 "percentage" => 66.67
                },
                %{
                  "visit_duration" => 50.0,
                  "name" => "/bbb",
                  "visits" => 2,
                  "visitors" => 2,
-                 "bounce_rate" => 0
+                 "bounce_rate" => 0.0,
+                 "percentage" => 22.22
                },
                %{
                  "visit_duration" => 0,
                  "name" => "/aaa",
                  "visits" => 1,
                  "visitors" => 1,
-                 "bounce_rate" => 100
+                 "bounce_rate" => 100.0,
+                 "percentage" => 11.11
                }
              ]
     end
@@ -2658,8 +2741,20 @@ defmodule PlausibleWeb.Api.StatsController.PagesTest do
       conn = get(conn, "/api/stats/#{site.domain}/exit-pages?period=day&date=2021-01-01")
 
       assert json_response(conn, 200)["results"] == [
-               %{"name" => "/page1", "visitors" => 2, "visits" => 2, "exit_rate" => 66.7},
-               %{"name" => "/page2", "visitors" => 1, "visits" => 1, "exit_rate" => 100}
+               %{
+                 "name" => "/page1",
+                 "visitors" => 2,
+                 "visits" => 2,
+                 "exit_rate" => 66.7,
+                 "percentage" => 66.67
+               },
+               %{
+                 "name" => "/page2",
+                 "visitors" => 1,
+                 "visits" => 1,
+                 "exit_rate" => 100,
+                 "percentage" => 33.33
+               }
              ]
     end
 
@@ -2692,8 +2787,20 @@ defmodule PlausibleWeb.Api.StatsController.PagesTest do
         )
 
       assert json_response(conn, 200)["results"] == [
-               %{"name" => "/page2", "visitors" => 1, "visits" => 1, "exit_rate" => 100},
-               %{"name" => "/page1", "visitors" => 2, "visits" => 2, "exit_rate" => 66.7}
+               %{
+                 "name" => "/page2",
+                 "visitors" => 1,
+                 "visits" => 1,
+                 "exit_rate" => 100.0,
+                 "percentage" => 33.33
+               },
+               %{
+                 "name" => "/page1",
+                 "visitors" => 2,
+                 "visits" => 2,
+                 "exit_rate" => 66.7,
+                 "percentage" => 66.67
+               }
              ]
     end
 
@@ -2740,7 +2847,7 @@ defmodule PlausibleWeb.Api.StatsController.PagesTest do
 
       # We're going to only join sessions where the entry hostname matches the filter
       assert json_response(conn, 200)["results"] ==
-               [%{"name" => "/page1", "visitors" => 1, "visits" => 1}]
+               [%{"name" => "/page1", "visitors" => 1, "visits" => 1, "percentage" => 100.0}]
     end
 
     test "returns top exit pages filtered by custom pageview props", %{conn: conn, site: site} do
@@ -2778,7 +2885,7 @@ defmodule PlausibleWeb.Api.StatsController.PagesTest do
         )
 
       assert json_response(conn, 200)["results"] == [
-               %{"name" => "/", "visitors" => 1, "visits" => 1}
+               %{"name" => "/", "visitors" => 1, "visits" => 1, "percentage" => 100.0}
              ]
     end
 
@@ -2822,8 +2929,20 @@ defmodule PlausibleWeb.Api.StatsController.PagesTest do
       conn1 = get(conn, "/api/stats/#{site.domain}/exit-pages?period=day&date=2021-01-01")
 
       assert json_response(conn1, 200)["results"] == [
-               %{"name" => "/page1", "visitors" => 2, "visits" => 2, "exit_rate" => 66.7},
-               %{"name" => "/page2", "visitors" => 1, "visits" => 1, "exit_rate" => 100}
+               %{
+                 "name" => "/page1",
+                 "visitors" => 2,
+                 "visits" => 2,
+                 "exit_rate" => 66.7,
+                 "percentage" => 66.67
+               },
+               %{
+                 "name" => "/page2",
+                 "visitors" => 1,
+                 "visits" => 1,
+                 "exit_rate" => 100.0,
+                 "percentage" => 33.33
+               }
              ]
 
       conn2 =
@@ -2837,9 +2956,16 @@ defmodule PlausibleWeb.Api.StatsController.PagesTest do
                  "name" => "/page2",
                  "visitors" => 3,
                  "visits" => 4,
-                 "exit_rate" => 80.0
+                 "exit_rate" => 80.0,
+                 "percentage" => 60.0
                },
-               %{"name" => "/page1", "visitors" => 2, "visits" => 2, "exit_rate" => 66.7}
+               %{
+                 "name" => "/page1",
+                 "visitors" => 2,
+                 "visits" => 2,
+                 "exit_rate" => 66.7,
+                 "percentage" => 40.0
+               }
              ]
     end
 
@@ -2938,8 +3064,8 @@ defmodule PlausibleWeb.Api.StatsController.PagesTest do
         )
 
       assert json_response(conn, 200)["results"] == [
-               %{"name" => "/exit1", "visitors" => 1, "visits" => 1},
-               %{"name" => "/exit2", "visitors" => 1, "visits" => 1}
+               %{"name" => "/exit1", "visitors" => 1, "visits" => 1, "percentage" => 50.0},
+               %{"name" => "/exit2", "visitors" => 1, "visits" => 1, "percentage" => 50.0}
              ]
     end
 
@@ -2996,19 +3122,22 @@ defmodule PlausibleWeb.Api.StatsController.PagesTest do
                  "exit_rate" => 50.0,
                  "name" => "/a",
                  "visits" => 10,
-                 "visitors" => 6
+                 "visitors" => 6,
+                 "percentage" => 66.67
                },
                %{
                  "exit_rate" => 100.0,
                  "name" => "/bbb",
                  "visits" => 2,
-                 "visitors" => 2
+                 "visitors" => 2,
+                 "percentage" => 22.22
                },
                %{
                  "exit_rate" => 100.0,
                  "name" => "/aaa",
                  "visits" => 1,
-                 "visitors" => 1
+                 "visitors" => 1,
+                 "percentage" => 11.11
                }
              ]
     end
diff --git a/test/plausible_web/controllers/api/stats_controller/regions_test.exs b/test/plausible_web/controllers/api/stats_controller/regions_test.exs
index 4065e5a5a0..04dc340269 100644
--- a/test/plausible_web/controllers/api/stats_controller/regions_test.exs
+++ b/test/plausible_web/controllers/api/stats_controller/regions_test.exs
@@ -38,8 +38,20 @@ defmodule PlausibleWeb.Api.StatsController.RegionsTest do
       conn = get(conn, "/api/stats/#{site.domain}/regions?period=day")
 
       assert json_response(conn, 200)["results"] == [
-               %{"code" => "EE-37", "country_flag" => "🇪🇪", "name" => "Harjumaa", "visitors" => 3},
-               %{"code" => "EE-39", "country_flag" => "🇪🇪", "name" => "Hiiumaa", "visitors" => 2}
+               %{
+                 "code" => "EE-37",
+                 "country_flag" => "🇪🇪",
+                 "name" => "Harjumaa",
+                 "visitors" => 3,
+                 "percentage" => 60.0
+               },
+               %{
+                 "code" => "EE-39",
+                 "country_flag" => "🇪🇪",
+                 "name" => "Hiiumaa",
+                 "visitors" => 2,
+                 "percentage" => 40.0
+               }
              ]
     end
 
@@ -48,7 +60,13 @@ defmodule PlausibleWeb.Api.StatsController.RegionsTest do
       conn = get(conn, "/api/stats/#{site.domain}/regions?period=day&filters=#{filters}")
 
       assert json_response(conn, 200)["results"] == [
-               %{"code" => "EE-39", "country_flag" => "🇪🇪", "name" => "Hiiumaa", "visitors" => 2}
+               %{
+                 "code" => "EE-39",
+                 "country_flag" => "🇪🇪",
+                 "name" => "Hiiumaa",
+                 "visitors" => 2,
+                 "percentage" => 100.0
+               }
              ]
     end
 
diff --git a/test/plausible_web/controllers/api/stats_controller/screen_sizes_test.exs b/test/plausible_web/controllers/api/stats_controller/screen_sizes_test.exs
index 18b7139333..bf01a0ddb7 100644
--- a/test/plausible_web/controllers/api/stats_controller/screen_sizes_test.exs
+++ b/test/plausible_web/controllers/api/stats_controller/screen_sizes_test.exs
@@ -14,8 +14,8 @@ defmodule PlausibleWeb.Api.StatsController.ScreenSizesTest do
       conn = get(conn, "/api/stats/#{site.domain}/screen-sizes?period=day")
 
       assert json_response(conn, 200)["results"] == [
-               %{"name" => "Desktop", "visitors" => 2, "percentage" => 66.7},
-               %{"name" => "Laptop", "visitors" => 1, "percentage" => 33.3}
+               %{"name" => "Desktop", "visitors" => 2, "percentage" => 66.67},
+               %{"name" => "Laptop", "visitors" => 1, "percentage" => 33.33}
              ]
     end
 
@@ -47,14 +47,14 @@ defmodule PlausibleWeb.Api.StatsController.ScreenSizesTest do
                  "visitors" => 2,
                  "bounce_rate" => 50,
                  "visit_duration" => 300,
-                 "percentage" => 66.7
+                 "percentage" => 66.67
                },
                %{
                  "name" => "Laptop",
                  "visitors" => 1,
                  "bounce_rate" => 100,
                  "visit_duration" => 0,
-                 "percentage" => 33.3
+                 "percentage" => 33.33
                }
              ]
     end
@@ -212,8 +212,8 @@ defmodule PlausibleWeb.Api.StatsController.ScreenSizesTest do
       conn1 = get(conn, "/api/stats/#{site.domain}/screen-sizes?period=day")
 
       assert json_response(conn1, 200)["results"] == [
-               %{"name" => "Desktop", "visitors" => 2, "percentage" => 66.7},
-               %{"name" => "Laptop", "visitors" => 1, "percentage" => 33.3}
+               %{"name" => "Desktop", "visitors" => 2, "percentage" => 66.67},
+               %{"name" => "Laptop", "visitors" => 1, "percentage" => 33.33}
              ]
 
       conn2 = get(conn, "/api/stats/#{site.domain}/screen-sizes?period=day&with_imported=true")
@@ -320,8 +320,8 @@ defmodule PlausibleWeb.Api.StatsController.ScreenSizesTest do
       conn = get(conn, "/api/stats/#{site.domain}/screen-sizes?period=day&filters=#{filters}")
 
       assert json_response(conn, 200)["results"] == [
-               %{"name" => "Desktop", "visitors" => 2, "percentage" => 66.7},
-               %{"name" => "Mobile", "visitors" => 1, "percentage" => 33.3}
+               %{"name" => "Desktop", "visitors" => 2, "percentage" => 66.67},
+               %{"name" => "Mobile", "visitors" => 1, "percentage" => 33.33}
              ]
     end
 
diff --git a/test/plausible_web/controllers/api/stats_controller/sources_test.exs b/test/plausible_web/controllers/api/stats_controller/sources_test.exs
index 5fc930b274..0c4589cb5f 100644
--- a/test/plausible_web/controllers/api/stats_controller/sources_test.exs
+++ b/test/plausible_web/controllers/api/stats_controller/sources_test.exs
@@ -34,9 +34,9 @@ defmodule PlausibleWeb.Api.StatsController.SourcesTest do
       conn = get(conn, "/api/stats/#{site.domain}/sources?period=day")
 
       assert json_response(conn, 200)["results"] == [
-               %{"name" => "Google", "visitors" => 3},
-               %{"name" => "DuckDuckGo", "visitors" => 2},
-               %{"name" => "Direct / None", "visitors" => 1}
+               %{"name" => "Google", "visitors" => 3, "percentage" => 50.0},
+               %{"name" => "DuckDuckGo", "visitors" => 2, "percentage" => 33.33},
+               %{"name" => "Direct / None", "visitors" => 1, "percentage" => 16.67}
              ]
     end
 
@@ -84,8 +84,8 @@ defmodule PlausibleWeb.Api.StatsController.SourcesTest do
         )
 
       assert json_response(conn, 200)["results"] == [
-               %{"name" => "Google", "visitors" => 2},
-               %{"name" => "DuckDuckGo", "visitors" => 1}
+               %{"name" => "Google", "visitors" => 2, "percentage" => 66.67},
+               %{"name" => "DuckDuckGo", "visitors" => 1, "percentage" => 33.33}
              ]
 
       assert json_response(conn, 200)["meta"] == %{
@@ -142,8 +142,8 @@ defmodule PlausibleWeb.Api.StatsController.SourcesTest do
         )
 
       assert json_response(conn, 200)["results"] == [
-               %{"name" => "Google", "visitors" => 2},
-               %{"name" => "DuckDuckGo", "visitors" => 1}
+               %{"name" => "Google", "visitors" => 2, "percentage" => 66.67},
+               %{"name" => "DuckDuckGo", "visitors" => 1, "percentage" => 33.33}
              ]
     end
 
@@ -192,8 +192,8 @@ defmodule PlausibleWeb.Api.StatsController.SourcesTest do
         )
 
       assert json_response(conn, 200)["results"] == [
-               %{"name" => "Facebook", "visitors" => 2},
-               %{"name" => "DuckDuckGo", "visitors" => 1}
+               %{"name" => "Facebook", "visitors" => 2, "percentage" => 66.67},
+               %{"name" => "DuckDuckGo", "visitors" => 1, "percentage" => 33.33}
              ]
     end
 
@@ -246,8 +246,8 @@ defmodule PlausibleWeb.Api.StatsController.SourcesTest do
         )
 
       assert json_response(conn, 200)["results"] == [
-               %{"name" => "Google", "visitors" => 2},
-               %{"name" => "DuckDuckGo", "visitors" => 1}
+               %{"name" => "Google", "visitors" => 2, "percentage" => 66.67},
+               %{"name" => "DuckDuckGo", "visitors" => 1, "percentage" => 33.33}
              ]
     end
 
@@ -262,6 +262,9 @@ defmodule PlausibleWeb.Api.StatsController.SourcesTest do
       ])
 
       populate_stats(site, [
+        build(:imported_visitors),
+        build(:imported_visitors),
+        build(:imported_visitors),
         build(:imported_sources,
           source: "Google",
           visitors: 2
@@ -275,15 +278,15 @@ defmodule PlausibleWeb.Api.StatsController.SourcesTest do
       conn1 = get(conn, "/api/stats/#{site.domain}/sources?period=day")
 
       assert json_response(conn1, 200)["results"] == [
-               %{"name" => "Google", "visitors" => 2},
-               %{"name" => "DuckDuckGo", "visitors" => 1}
+               %{"name" => "Google", "visitors" => 2, "percentage" => 66.67},
+               %{"name" => "DuckDuckGo", "visitors" => 1, "percentage" => 33.33}
              ]
 
       conn2 = get(conn, "/api/stats/#{site.domain}/sources?period=day&with_imported=true")
 
       assert json_response(conn2, 200)["results"] == [
-               %{"name" => "Google", "visitors" => 4},
-               %{"name" => "DuckDuckGo", "visitors" => 2}
+               %{"name" => "Google", "visitors" => 4, "percentage" => 66.67},
+               %{"name" => "DuckDuckGo", "visitors" => 2, "percentage" => 33.33}
              ]
     end
 
@@ -319,13 +322,15 @@ defmodule PlausibleWeb.Api.StatsController.SourcesTest do
                  "name" => "DuckDuckGo",
                  "visitors" => 1,
                  "bounce_rate" => 100,
-                 "visit_duration" => 0
+                 "visit_duration" => 0,
+                 "percentage" => 50.0
                },
                %{
                  "name" => "Google",
                  "visitors" => 1,
                  "bounce_rate" => 0,
-                 "visit_duration" => 900
+                 "visit_duration" => 900,
+                 "percentage" => 50.0
                }
              ]
     end
@@ -355,6 +360,9 @@ defmodule PlausibleWeb.Api.StatsController.SourcesTest do
       ])
 
       populate_stats(site, [
+        build(:imported_visitors, date: ~D[2021-01-01]),
+        build(:imported_visitors, date: ~D[2021-01-01]),
+        build(:imported_visitors, date: ~D[2021-01-01]),
         build(:imported_sources,
           source: "Google",
           date: ~D[2021-01-01],
@@ -384,13 +392,15 @@ defmodule PlausibleWeb.Api.StatsController.SourcesTest do
                  "name" => "DuckDuckGo",
                  "visitors" => 1,
                  "bounce_rate" => 100,
-                 "visit_duration" => 0
+                 "visit_duration" => 0,
+                 "percentage" => 50.0
                },
                %{
                  "name" => "Google",
                  "visitors" => 1,
                  "bounce_rate" => 0,
-                 "visit_duration" => 900
+                 "visit_duration" => 900,
+                 "percentage" => 50.0
                }
              ]
 
@@ -404,14 +414,16 @@ defmodule PlausibleWeb.Api.StatsController.SourcesTest do
                %{
                  "name" => "Google",
                  "visitors" => 3,
-                 "bounce_rate" => 25,
-                 "visit_duration" => 450.0
+                 "bounce_rate" => 25.0,
+                 "visit_duration" => 450.0,
+                 "percentage" => 60.0
                },
                %{
                  "name" => "DuckDuckGo",
                  "visitors" => 2,
-                 "bounce_rate" => 50,
-                 "visit_duration" => 50
+                 "bounce_rate" => 50.0,
+                 "visit_duration" => 50.0,
+                 "percentage" => 40.0
                }
              ]
     end
@@ -438,8 +450,8 @@ defmodule PlausibleWeb.Api.StatsController.SourcesTest do
       conn = get(conn, "/api/stats/#{site.domain}/sources?period=realtime")
 
       assert json_response(conn, 200)["results"] == [
-               %{"name" => "Google", "visitors" => 2},
-               %{"name" => "DuckDuckGo", "visitors" => 1}
+               %{"name" => "Google", "visitors" => 2, "percentage" => 66.67},
+               %{"name" => "DuckDuckGo", "visitors" => 1, "percentage" => 33.33}
              ]
     end
 
@@ -468,7 +480,7 @@ defmodule PlausibleWeb.Api.StatsController.SourcesTest do
       conn1 = get(conn, "/api/stats/#{site.domain}/sources?period=day&limit=1&page=2")
 
       assert json_response(conn1, 200)["results"] == [
-               %{"name" => "DuckDuckGo", "visitors" => 1}
+               %{"name" => "DuckDuckGo", "visitors" => 1, "percentage" => 33.33}
              ]
 
       conn2 =
@@ -478,7 +490,7 @@ defmodule PlausibleWeb.Api.StatsController.SourcesTest do
         )
 
       assert json_response(conn2, 200)["results"] == [
-               %{"name" => "Google", "visitors" => 2}
+               %{"name" => "Google", "visitors" => 2, "percentage" => 66.67}
              ]
     end
 
@@ -502,8 +514,8 @@ defmodule PlausibleWeb.Api.StatsController.SourcesTest do
       conn = get(conn, "/api/stats/#{site.domain}/sources?period=day&filters=#{filters}")
 
       assert json_response(conn, 200)["results"] == [
-               %{"name" => "Google", "visitors" => 2},
-               %{"name" => "DuckDuckGo", "visitors" => 1}
+               %{"name" => "Google", "visitors" => 2, "percentage" => 66.67},
+               %{"name" => "DuckDuckGo", "visitors" => 1, "percentage" => 33.33}
              ]
     end
 
@@ -527,8 +539,8 @@ defmodule PlausibleWeb.Api.StatsController.SourcesTest do
       conn = get(conn, "/api/stats/#{site.domain}/sources?period=day&filters=#{filters}")
 
       assert json_response(conn, 200)["results"] == [
-               %{"name" => "Google", "visitors" => 2},
-               %{"name" => "DuckDuckGo", "visitors" => 1}
+               %{"name" => "Google", "visitors" => 2, "percentage" => 66.67},
+               %{"name" => "DuckDuckGo", "visitors" => 1, "percentage" => 33.33}
              ]
     end
 
@@ -543,9 +555,9 @@ defmodule PlausibleWeb.Api.StatsController.SourcesTest do
       conn = get(conn, "/api/stats/#{site.domain}/sources?order_by=#{order_by}&period=day")
 
       assert json_response(conn, 200)["results"] == [
-               %{"name" => "C", "visitors" => 1},
-               %{"name" => "B", "visitors" => 1},
-               %{"name" => "A", "visitors" => 1}
+               %{"name" => "C", "visitors" => 1, "percentage" => 33.33},
+               %{"name" => "B", "visitors" => 1, "percentage" => 33.33},
+               %{"name" => "A", "visitors" => 1, "percentage" => 33.33}
              ]
     end
 
@@ -593,10 +605,34 @@ defmodule PlausibleWeb.Api.StatsController.SourcesTest do
         )
 
       assert json_response(conn1, 200)["results"] == [
-               %{"name" => "Z", "visitors" => 1, "bounce_rate" => 100, "visit_duration" => 0},
-               %{"name" => "A", "visitors" => 2, "bounce_rate" => 100, "visit_duration" => 0},
-               %{"name" => "C", "visitors" => 1, "bounce_rate" => 0, "visit_duration" => 30},
-               %{"name" => "B", "visitors" => 1, "bounce_rate" => 0, "visit_duration" => 45}
+               %{
+                 "name" => "Z",
+                 "visitors" => 1,
+                 "bounce_rate" => 100,
+                 "visit_duration" => 0,
+                 "percentage" => 25.0
+               },
+               %{
+                 "name" => "A",
+                 "visitors" => 2,
+                 "bounce_rate" => 100,
+                 "visit_duration" => 0,
+                 "percentage" => 50.0
+               },
+               %{
+                 "name" => "C",
+                 "visitors" => 1,
+                 "bounce_rate" => 0,
+                 "visit_duration" => 30,
+                 "percentage" => 25.0
+               },
+               %{
+                 "name" => "B",
+                 "visitors" => 1,
+                 "bounce_rate" => 0,
+                 "visit_duration" => 45,
+                 "percentage" => 25.0
+               }
              ]
 
       order_by_flipped = Jason.encode!([["visit_duration", "desc"], ["visit:source", "asc"]])
@@ -608,10 +644,34 @@ defmodule PlausibleWeb.Api.StatsController.SourcesTest do
         )
 
       assert json_response(conn2, 200)["results"] == [
-               %{"name" => "B", "visitors" => 1, "bounce_rate" => 0, "visit_duration" => 45},
-               %{"name" => "C", "visitors" => 1, "bounce_rate" => 0, "visit_duration" => 30},
-               %{"name" => "A", "visitors" => 2, "bounce_rate" => 100, "visit_duration" => 0},
-               %{"name" => "Z", "visitors" => 1, "bounce_rate" => 100, "visit_duration" => 0}
+               %{
+                 "name" => "B",
+                 "visitors" => 1,
+                 "bounce_rate" => 0,
+                 "visit_duration" => 45,
+                 "percentage" => 25.0
+               },
+               %{
+                 "name" => "C",
+                 "visitors" => 1,
+                 "bounce_rate" => 0,
+                 "visit_duration" => 30,
+                 "percentage" => 25.0
+               },
+               %{
+                 "name" => "A",
+                 "visitors" => 2,
+                 "bounce_rate" => 100,
+                 "visit_duration" => 0,
+                 "percentage" => 50.0
+               },
+               %{
+                 "name" => "Z",
+                 "visitors" => 1,
+                 "bounce_rate" => 100,
+                 "visit_duration" => 0,
+                 "percentage" => 25.0
+               }
              ]
     end
 
@@ -651,11 +711,18 @@ defmodule PlausibleWeb.Api.StatsController.SourcesTest do
                  "visitors" => 2,
                  "bounce_rate" => 100,
                  "visit_duration" => 0,
+                 "percentage" => 66.67,
                  "comparison" => %{
                    "visitors" => 0,
                    "bounce_rate" => 0,
                    "visit_duration" => nil,
-                   "change" => %{"visitors" => 100, "bounce_rate" => nil, "visit_duration" => nil}
+                   "percentage" => 0.0,
+                   "change" => %{
+                     "visitors" => 100,
+                     "bounce_rate" => nil,
+                     "visit_duration" => nil,
+                     "percentage" => 100
+                   }
                  }
                },
                %{
@@ -663,11 +730,18 @@ defmodule PlausibleWeb.Api.StatsController.SourcesTest do
                  "visitors" => 1,
                  "bounce_rate" => 100,
                  "visit_duration" => 0,
+                 "percentage" => 33.33,
                  "comparison" => %{
                    "visitors" => 1,
                    "bounce_rate" => 100,
                    "visit_duration" => 0,
-                   "change" => %{"visitors" => 0, "bounce_rate" => 0, "visit_duration" => 0}
+                   "percentage" => 100.0,
+                   "change" => %{
+                     "visitors" => 0,
+                     "bounce_rate" => 0,
+                     "visit_duration" => 0,
+                     "percentage" => -67
+                   }
                  }
                }
              ]
@@ -896,13 +970,15 @@ defmodule PlausibleWeb.Api.StatsController.SourcesTest do
                  "name" => "Paid Social",
                  "visitors" => 2,
                  "bounce_rate" => 100,
-                 "visit_duration" => 0
+                 "visit_duration" => 0,
+                 "percentage" => 66.67
                },
                %{
                  "name" => "Organic Search",
                  "visitors" => 1,
                  "bounce_rate" => 0,
-                 "visit_duration" => 900
+                 "visit_duration" => 900,
+                 "percentage" => 33.33
                }
              ]
     end
@@ -1087,13 +1163,15 @@ defmodule PlausibleWeb.Api.StatsController.SourcesTest do
                  "name" => "email",
                  "visitors" => 1,
                  "bounce_rate" => 100,
-                 "visit_duration" => 0
+                 "visit_duration" => 0,
+                 "percentage" => 50.0
                },
                %{
                  "name" => "social",
                  "visitors" => 1,
                  "bounce_rate" => 0,
-                 "visit_duration" => 900
+                 "visit_duration" => 900,
+                 "percentage" => 50.0
                }
              ]
 
@@ -1108,13 +1186,15 @@ defmodule PlausibleWeb.Api.StatsController.SourcesTest do
                  "name" => "email",
                  "visitors" => 2,
                  "bounce_rate" => 50,
-                 "visit_duration" => 50
+                 "visit_duration" => 50,
+                 "percentage" => 50.0
                },
                %{
                  "name" => "social",
                  "visitors" => 2,
                  "bounce_rate" => 50,
-                 "visit_duration" => 800.0
+                 "visit_duration" => 800.0,
+                 "percentage" => 50.0
                }
              ]
     end
@@ -1167,7 +1247,8 @@ defmodule PlausibleWeb.Api.StatsController.SourcesTest do
                  "name" => "social",
                  "visitors" => 1,
                  "bounce_rate" => 0,
-                 "visit_duration" => 900
+                 "visit_duration" => 900,
+                 "percentage" => 100.0
                }
              ]
 
@@ -1181,8 +1262,9 @@ defmodule PlausibleWeb.Api.StatsController.SourcesTest do
                %{
                  "name" => "social",
                  "visitors" => 2,
-                 "bounce_rate" => 50,
-                 "visit_duration" => 800.0
+                 "bounce_rate" => 50.0,
+                 "visit_duration" => 800.0,
+                 "percentage" => 100.0
                }
              ]
     end
@@ -1348,13 +1430,15 @@ defmodule PlausibleWeb.Api.StatsController.SourcesTest do
                  "name" => "august",
                  "visitors" => 2,
                  "bounce_rate" => 100,
-                 "visit_duration" => 0
+                 "visit_duration" => 0,
+                 "percentage" => 66.67
                },
                %{
                  "name" => "profile",
                  "visitors" => 1,
                  "bounce_rate" => 0,
-                 "visit_duration" => 900
+                 "visit_duration" => 900,
+                 "percentage" => 33.33
                }
              ]
 
@@ -1369,13 +1453,15 @@ defmodule PlausibleWeb.Api.StatsController.SourcesTest do
                  "name" => "august",
                  "visitors" => 3,
                  "bounce_rate" => 67,
-                 "visit_duration" => 300
+                 "visit_duration" => 300,
+                 "percentage" => 60.0
                },
                %{
                  "name" => "profile",
                  "visitors" => 2,
                  "bounce_rate" => 50,
-                 "visit_duration" => 800.0
+                 "visit_duration" => 800.0,
+                 "percentage" => 40.0
                }
              ]
     end
@@ -1432,7 +1518,8 @@ defmodule PlausibleWeb.Api.StatsController.SourcesTest do
                  "name" => "profile",
                  "visitors" => 1,
                  "bounce_rate" => 0,
-                 "visit_duration" => 900
+                 "visit_duration" => 900,
+                 "percentage" => 100.0
                }
              ]
 
@@ -1446,8 +1533,9 @@ defmodule PlausibleWeb.Api.StatsController.SourcesTest do
                %{
                  "name" => "profile",
                  "visitors" => 2,
-                 "bounce_rate" => 50,
-                 "visit_duration" => 800.0
+                 "bounce_rate" => 50.0,
+                 "visit_duration" => 800.0,
+                 "percentage" => 100.0
                }
              ]
     end
@@ -1594,13 +1682,15 @@ defmodule PlausibleWeb.Api.StatsController.SourcesTest do
                  "name" => "newsletter",
                  "visitors" => 2,
                  "bounce_rate" => 100,
-                 "visit_duration" => 0
+                 "visit_duration" => 0,
+                 "percentage" => 66.67
                },
                %{
                  "name" => "Twitter",
                  "visitors" => 1,
                  "bounce_rate" => 0,
-                 "visit_duration" => 900
+                 "visit_duration" => 900,
+                 "percentage" => 33.33
                }
              ]
     end
@@ -1766,13 +1856,15 @@ defmodule PlausibleWeb.Api.StatsController.SourcesTest do
                  "name" => "Sweden",
                  "visitors" => 2,
                  "bounce_rate" => 100,
-                 "visit_duration" => 0
+                 "visit_duration" => 0,
+                 "percentage" => 66.67
                },
                %{
                  "name" => "oat milk",
                  "visitors" => 1,
                  "bounce_rate" => 0,
-                 "visit_duration" => 900
+                 "visit_duration" => 900,
+                 "percentage" => 33.33
                }
              ]
 
@@ -1786,14 +1878,16 @@ defmodule PlausibleWeb.Api.StatsController.SourcesTest do
                %{
                  "name" => "Sweden",
                  "visitors" => 3,
-                 "bounce_rate" => 67,
-                 "visit_duration" => 300
+                 "bounce_rate" => 67.0,
+                 "visit_duration" => 300.0,
+                 "percentage" => 60.0
                },
                %{
                  "name" => "oat milk",
                  "visitors" => 2,
-                 "bounce_rate" => 50,
-                 "visit_duration" => 800.0
+                 "bounce_rate" => 50.0,
+                 "visit_duration" => 800.0,
+                 "percentage" => 40.0
                }
              ]
     end
@@ -1850,7 +1944,8 @@ defmodule PlausibleWeb.Api.StatsController.SourcesTest do
                  "name" => "oat milk",
                  "visitors" => 1,
                  "bounce_rate" => 0,
-                 "visit_duration" => 900
+                 "visit_duration" => 900,
+                 "percentage" => 100.0
                }
              ]
 
@@ -1864,8 +1959,9 @@ defmodule PlausibleWeb.Api.StatsController.SourcesTest do
                %{
                  "name" => "oat milk",
                  "visitors" => 2,
-                 "bounce_rate" => 50,
-                 "visit_duration" => 800.0
+                 "bounce_rate" => 50.0,
+                 "visit_duration" => 800.0,
+                 "percentage" => 100.0
                }
              ]
     end
@@ -2031,13 +2127,15 @@ defmodule PlausibleWeb.Api.StatsController.SourcesTest do
                  "name" => "blog",
                  "visitors" => 2,
                  "bounce_rate" => 100,
-                 "visit_duration" => 0
+                 "visit_duration" => 0,
+                 "percentage" => 66.67
                },
                %{
                  "name" => "ad",
                  "visitors" => 1,
                  "bounce_rate" => 0,
-                 "visit_duration" => 900
+                 "visit_duration" => 900,
+                 "percentage" => 33.33
                }
              ]
 
@@ -2051,14 +2149,16 @@ defmodule PlausibleWeb.Api.StatsController.SourcesTest do
                %{
                  "name" => "blog",
                  "visitors" => 3,
-                 "bounce_rate" => 67,
-                 "visit_duration" => 300
+                 "bounce_rate" => 67.0,
+                 "visit_duration" => 300.0,
+                 "percentage" => 60.0
                },
                %{
                  "name" => "ad",
                  "visitors" => 2,
-                 "bounce_rate" => 50,
-                 "visit_duration" => 800.0
+                 "bounce_rate" => 50.0,
+                 "visit_duration" => 800.0,
+                 "percentage" => 40.0
                }
              ]
     end
@@ -2115,7 +2215,8 @@ defmodule PlausibleWeb.Api.StatsController.SourcesTest do
                  "name" => "ad",
                  "visitors" => 1,
                  "bounce_rate" => 0,
-                 "visit_duration" => 900
+                 "visit_duration" => 900,
+                 "percentage" => 100.0
                }
              ]
 
@@ -2129,8 +2230,9 @@ defmodule PlausibleWeb.Api.StatsController.SourcesTest do
                %{
                  "name" => "ad",
                  "visitors" => 2,
-                 "bounce_rate" => 50,
-                 "visit_duration" => 800.0
+                 "bounce_rate" => 50.0,
+                 "visit_duration" => 800.0,
+                 "percentage" => 100.0
                }
              ]
     end
@@ -2637,8 +2739,8 @@ defmodule PlausibleWeb.Api.StatsController.SourcesTest do
         )
 
       assert json_response(conn, 200)["results"] == [
-               %{"name" => "10words.com", "visitors" => 2},
-               %{"name" => "10words.com/page1", "visitors" => 1}
+               %{"name" => "10words.com", "visitors" => 2, "percentage" => 66.67},
+               %{"name" => "10words.com/page1", "visitors" => 1, "percentage" => 33.33}
              ]
     end
 
@@ -2683,7 +2785,7 @@ defmodule PlausibleWeb.Api.StatsController.SourcesTest do
         )
 
       assert json_response(conn, 200)["results"] == [
-               %{"name" => "example.com/page1", "visitors" => 1}
+               %{"name" => "example.com/page1", "visitors" => 1, "percentage" => 100.0}
              ]
     end
 
@@ -2724,7 +2826,8 @@ defmodule PlausibleWeb.Api.StatsController.SourcesTest do
                  "name" => "10words.com",
                  "visitors" => 2,
                  "bounce_rate" => 50.0,
-                 "visit_duration" => 450
+                 "visit_duration" => 450,
+                 "percentage" => 100.0
                }
              ]
     end
diff --git a/test/plausible_web/controllers/stats_controller_test.exs b/test/plausible_web/controllers/stats_controller_test.exs
index b835144f9c..eb9fe48401 100644
--- a/test/plausible_web/controllers/stats_controller_test.exs
+++ b/test/plausible_web/controllers/stats_controller_test.exs
@@ -584,10 +584,10 @@ defmodule PlausibleWeb.StatsControllerTest do
       assert result == [
                ["property", "value", "visitors", "events", "percentage"],
                ["author", "(none)", "3", "4", "50.0"],
-               ["author", "uku", "2", "2", "33.3"],
-               ["author", "marko", "1", "1", "16.7"],
-               ["logged_in", "(none)", "5", "5", "83.3"],
-               ["logged_in", "true", "1", "2", "16.7"],
+               ["author", "uku", "2", "2", "33.33"],
+               ["author", "marko", "1", "1", "16.67"],
+               ["logged_in", "(none)", "5", "5", "83.33"],
+               ["logged_in", "true", "1", "2", "16.67"],
                [""]
              ]
     end